New Delhi,  SatNav Technologies, pioneers in GPS navigation in India since 2005, today launched their mascot SatGuide for a range of products and services based on GPS technology. The idea behind the SatGuide mascot was to create an image for SatNav Technologies and its many GPS based products and services to rally around and establish a very strong connect with its target audiences.

India has a potential to become the leading destination for multinational GPS companies in Asia, but there is clearly a lack of awareness about the technology and this is proving to be a deterrent. We believe that the SatGuide mascot is an initiative that will provide a greater connect with our consumers with better awareness about GPS technology and its applications, said Amit Prasad, Founder and CEO, SatNav Technologies.

SatNav Technologies is a pioneer in GPS technology in India and offers a wide range of products and services. Over the years, SatGuide (www.satguide.in) has introduced various navigation products like PND, PDA, mobile software and laptop/desktop software, SatTracx Locator services and loggers under the brand name SatGuide.

SatGuide products provide high-performance GPS Navigation solutions for a range of applications whether it is GPS for Car Navigation or Mobile, with the highest street coverage spanning 628 cities and a staggering 2 million points of interest in these cities.

Major cities are constantly updated by survey and customer feedback, and an additional 200 cities have been added since the previous version of maps. The points of interest are arranged in 42 different categories like airlines, airports, ATMs, among others, for the convenience of the user.

SatNav Technologies has constantly grown and bagged prestigious awards, including the Computer Society of India Award 2002, the Nasscom Innovation Showcase 2005, the Microsoft India Innovation Award 2006, the Red Herring Top 100 in Asia Award 2007, the Tech Innovator Award by EMRI in 2008, among others, and is a demonstration of its capabilities, innovation, and contribution to the industry and its area of expertise.

Notes to Editor

About SatNav Technologies

Incorporated on January 9, 2004, SatNav Technologies is an ISO certified IT Products Company that is a pioneer in GPS Navigation products. SatNavs products include an immensely popular GPS Navigation Product SatGuide available at hundreds of stores all over the country including leading retailers like Croma, EZone, Reliance, ABRL, Staples etc - that is helping customers Never Get Lost! , variants include Navigation solutions for dedication navigation devices, PDAs, Phones, Laptops, Desktops, SatGuide Logger etc. Also in SatNav portfolio are unique products; a Business Infrastructure Management System, a-mantra; and an online directions portal Roadsofindia.com, among others