Mumbai, UTV Action, Indias first action channel after its successful launch, has decided to give its allies an experience of a life time. The channel will take 40 people including its trade associates and the contest winners for an exotic vacation to SOUTH AFRICA for some REAL Action.

The associates would be exposed to a thrilling weekend wherein they would get to Sky diving from an altitude of 13000 ft above the sea level!!

Being in sync with its brand promise, UTV Action is all geared to give its trade partners an ultimate adrenaline rush. The activity will be conducted on 5th Feb 2010 in Cape Town, South Africa, is a very good way to create a platform where the trade partners can not only know the channel better but experience it at the same time. It is for the first time that any channel would take its associates to such an alluring vacation.

Sameer Ganapathy, Channel Head comments We at UTV Action want to create an entertaining and thrilling platform for our fraternity members and clients by taking them to South Africa to experience free falling. This activity will not only give an exhilarating experience but will also serve as a great brand fit. With this initiative one will not only know the real essence of the channel but also be able experience it first hand.

Notes to Editor

UTV Global Broadcasting the broadcasting arm of UTV has launched a new action packed channel UTV ACTION. UTV Action joins the existing channel bouquet of UTV that comprises of UTV Bindass, UTV World Movies & UTV Movies. The movie channel will showcase fast-paced and high-octane Hollywood movies, dubbed in Hindi. Alongside, some of the latest action movies from Bollywood will also be aired.