New Delhi, Delhi, Cartoon Network, the no. 1 kids channel in India will be TJed aka pranked by the legendary darling duo-Tom & Jerry. Be on the look out, as they arrive in your city to tickle you with adorable TJ pranks and tricks and as Chooha Billi Chor Police only on Cartoon Network. Cartoon Network celebrates Tom & Jerrys 70th Birthday with an hour and a half of non-stop hilarious escapades in Chooha Billi Chor Police every Monday to Thursday from 6:00 - 7:30 p.m. Bringing the TJ experience beyond the realms of television and into our lives is a well-etched prank themed campaign that will run untill April 1 to give all Tom & Jerry fans an unforgettably funny and prank-filled experience with the duos world famous hijinks.
You can catch the campaign in Mumbais local train - TJ Express from March 8th onwards or be invited to Tom & Jerry\\\'s birthday celebration in Delhi. The TJ Express will run on the Churchgate to Virar route and the carriage will be wrapped with Tom and Jerry from outside to inside and top to bottom. Extending the celebration, has been themed Tom & Jerry for the campaign duration and will host exciting Tom &Jerry games such as Food Fight and Cheese Caper, Tom &Jerry wallpapers, icons and screensavers amongst other features. Cartoon Network will give out TJ Prank Kits that fans could prank their friends with! Tune-in to BIG FM in Mumbai and Delhi to participate in TJ contest and win exciting Cartoon Network goodies. If you visit multiplex chain Cinemax and you happen to be the lucky one sitting on the T or J seats in the theatre you could win exciting Cartoon Network prizes.
Gearing up to TJ-ing the town, Monica Tata, Vice-President & Deputy General Manger, Entertainment Networks, Turner International India Pvt. Ltd. said,70 years and growing more popular than ever, that is Tom & Jerry for you! Its amazing to see the magic of Tom & Jerry alive and kicking as they continue to entertain generations with their endearing humour, pranks and never-ending chase. Cartoon Networks top rated show - Tom & Jerry has given millions of laughs for seven decades and this unique engagement campaign brings the worlds most comical duo to life for our audiences in India. In celebration of their 70th Birthday, Cartoon Network has unleashed the legendary cheese-chase as Tom & Jerry get ready to play pranks in your city with some mad-capped stunts.
Celebrating the campaign, a special song for Tom & Jerry will premiere on Cartoon Network. The chase continues with an exciting on-air contest called TJ Top 10 (15 February- 15 March 2010). TJ Top 10 invites kids to vote (sms to- 58558) for their favourite and prankiest Tom & Jerry shows and the first 250 respondents will win the ultimate TJ prank kits and exclusive TJ school bags. The top 10 episodes with the maximum votes will be aired as part of the T&J special on TJ Day - 1st April. Further, Cartoon Network will announce the winners of TJ Tom contest on April 1st. TJ Tom contest had invited kids to send in their jokes or suggest gags they would love to play on Tom. The ultimate joke or gag will get featured as a special animated gag on Cartoon Network on TJ Day - April 1 along with a chance to win a Sony PSP.
Notes to Editor
About Tom & Jerry
The renowned animators William Hanna and Joseph Barbera came up with a simple story about a cat and a mouse chase circa 1938. Their story was based on the age-old struggle of the weak versus the strong, but with a twist - where the weak was not as powerless as one might think and the strong not as powerful as one believed. Their debut animation short with the cat and the mouse titled Puss Gets the Boot, released on February 10, 1940, was an instant hit and was nominated for an Academy AwardÒ. Thus, emerged the stars, Tom and Jerry, who entertained, captivated and dazzled the world with their shenanigans for the next 70 years. Today, Cartoon Network, the number one kids channel in India, owns the global telecast rights for all the Tom and Jerry episodes. These perfectly matched darling duos have always been a hit with kids and adults all over in India and the show remains the top rated cartoon shows on the Network.
During the telecast of Tom &Jerry Cat and Mouse Full House on Cartoon Network in the Mon-Sat 18:30 -19:29 timelsot Cartoon Network is the # 1 National Channel with an average TVR of 1.0. Further, Tom & Jerry - The Fast & Furious movie was amongst the top 2 transmissions of 2009 to have clocked 2+ TVR. (Source: 10 October at 12: 01, Saturday in CS- 4-14 All India and TAM, CS 4-14 All India audiences for the period 1st Jan -26th Dec 09)
About Cartoon Network
Launched in India in 1995, Turner Broadcasting System, Inc.s (TBS) Cartoon Network is the leading kids entertainment channel, reaching more than 28 million viewers. Currently available in English, Hindi, Tamil and Telugu languages, Cartoon Network India is the first international kids channel to acquire 25 locally produced animated series. Recognized as the resident kids expert with a 360-degree presence through successful on-air and on line presence, ground-events, promotional licensing, product licensing, publishing and CD ROMS Cartoon Network continues to be Indias no. 1 kids channel.
www.cartoonnetworkindia.com is Indias leading destination for kids\\\' online entertainment attracting close to 600,000* unique visitors and each of them spends an average of 30 minutes on the website. www.cartoonnetworkindia.com registers a new user to its online community every two minutes. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture SiteCatalyst , January to October 2009)
Part of the Time Warner Company, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System. Inc. (TBS) that manages the sales and marketing of Turner\\\'s news and entertainment services in India and South Asia.
