Mumbai, Alpenliebe Mangofillz powers Nick The Big Green Help co partnered by Idea - is a pioneering initiative aimed at igniting real action from kids for environmental change. This international initiative which has helped millions of kids across 27 countries make a real difference to the planet, aims to make earth-friendly activities a part of kids everyday lives in India as well. Nick, the leading kids entertainment channel has a legacy of empowering kids and believes that kids lead the way in addressing positive change. The Nick & IMRB Kidscan research states that over 70% of kids are aware and wish to save the earth, but lack action routes. This initiative aims to inspire kids to play an active role in saving the earth.
With the idea of Timepass mat karo, Earth Ke Liye Kuch Karo, The Big Green Help has been made truly relatable and relevant to the kids of today; their very own movement that will give them all the power to be the agents of change. The aim of the initiative is to translate a serious message such as environment degradation in a language and tone that is non-preachy and would make kids sit up, take notice and do their bit.
The Big Green Help has a host of on-air, digital and on-ground initiatives that aim to make earth-friendly activities a part of a kids daily routine. Fronting this movement with superhero Perman who kids have formed an unbreakable bond with, aims to do just that. The channel will give eco-tips, eco-interactivity that would inspire kids to stop wasting time and take this issue up on a war footing. School contact programmes & on-ground activities in Mumbai, Delhi and Bangalore would be conducted wherein kids can express their opinions and view points and in turn learn how to use the various tools to save the earth.
On this occasion Nina Elavia Jaipuria, General Manager & Senior Vice President, Nick India said, Nick has a history of addressing issues that affect kids in a novel and innovative manner by truly leveraging the might of the platform. We believe that kids when empowered have the ability to bring about tremendous positive change in their surroundings and this can make a huge difference to society. Giving them their very own kid-led environmental movement to champion where they are equipped with more actionable methods is a small step in making the burning issue of earth degradation more relevant to this generation.
Bringing the message of Save the Earth to life; innovative on-ground activities such as the creation of a giant sand sculpture made by world renowned artist Sudarshan Pattnaik denoting Permans love for mother earth and he pledging his life to protect it, PUC checks of vehicles across cities, power shut downs across Viacom18 offices in Mumbai & Delhi are just a few of the engaging initiatives to look forward to.
Says Aashish Kapoor, Group Product Manager, Perfetti Van Melle India Pvt Ltd., We are proud to be a part of Nicks The Big Green Help. The idea is to make the kids; agents of change to save the earth. They are our future and enabling them with tools to make a difference is going to go a long way in saving our planet.
Get on board & join Alpenliebe Mangofillz powers Nick The Big Green Help co partnered by Idea
Watch Perman from Mon-Fri, 6-6:30pm to get eco tips and be part of the eco interactivity!
Notes to Editor
About Nick India: Nick, Indias leading kids brand and a part of Viacom18, is available in over 29 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts kids first, Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nick gives kids a complete multi platform brand experience. The touchpoints range from on ground interactions, digital innovation and consumer products to name a few. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Oggy and the Cockroaches and Chibi Maruko Chan amongst many others. Believing that education and entertainment go hand-in-hand at a young age, Nick offers edu-taining shows like Dora the Explorer and Go Diego Go amongst others in its pre-school block - Nick Jr. Given its award-winning, well-researched and safe shows, its no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the worlds number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
