New Delhi,Five kids will star as an animated avatar with their favourite hero Chhota Bheem New Delhi (July 19, 2010) POGO, kids favorite TV channel, is offering kids a never before opportunity to be a part of their much loved show Chhota Bheem. POGO today announced Bheem Ki Team, a nationwide contest that will give five kids a once in a lifetime opportunity to star as an animated avatar with their favourite hero Chhota Bheem and his friends in a special on-air vignette on POGO. Through an on-ground school contact programme kids will be invited to send in their reasons why Bheem Ki Team needs him/her and (five) kids with the wittiest answers stand to win this exclusive chance.

POGOs remarkable Desi Toon, Chhota Bheem is not only a rating rocker but also kids favorite hero in India. Seeing the immense popularity that Chhota Bheem enjoys amongst kids, we decided to create this innovative initiative where real-life fans meet and star with their favourite animated hero. At POGO, it is our constant endeavor to provide and create multiple platforms for our viewers to interact and build a bond with characters they see on-air and the Bheem Ki Team contest is all about rendering this experience. said Monica Tata, Vice President and Deputy General Manager, Entertainment Networks, South Asia, Turner International India. Besides promoting the contest on the channel, POGO teams will also be visiting around 500 schools across India to invite entries from kids aged between 4-14 years for the Bheem Ki Team contest. New Delhi, Mumbai, Ahmedabad, Bangalore, Kolkata, Indore, Bhopal, Lucknow, Kanpur and Allahabad are the cities that are part of this initiative. The contest will start from July 19, 2010 and children can participate by calling 58888388 and completing the line Bheem Ki Team needs me because.... The contest will run until August 31, 2010. About Chhota Bheem A strategic acquisition between POGO and Hyderabad based Green Gold studios - Chhota Bheem captured the hearts and minds of kids in the first year of its launch in April 2006. Creating a rating hatrick, the show for three consecutive years made POGO the No.1 channel with highest shares and viewer time spent during Chhota Bheem airing (CS 4-14 All India). Inspired by the legendary Bheem from the Mahabharata, Bheem stands for his strength and integrity. This fictional take revolves around iconic Bheem, as a nine year old brave and intelligent boy from an imaginary village Dholakpur, who loves to eat and always offers a helping hand to his friends and other villagers.

Notes to Editor

About POGO

POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Zee Turner Ltd. POGO is available in over 24 million cable & satellite homes. Within a few months of its launch, POGO became the second most popular kids entertainment channel in India, after Cartoon Network and continues to maintain this position today. www.pogo.tv is a hugely popular and highly interactive kids website with exciting features such as video-on-demand, blogs, message boards, gaming and mini-sites of popular shows on POGO. The website attracts over 123,633* unique visitors per month and each of them spend an average of 24 minutes on the website. (*Source: Omniture SiteCatalyst, April-June, 2010) Turner Broadcasting System Inc., a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.