MAX, India Premier Movies and Special Events Channel and the official broadcaster of the DLF Indian Premier League has launched an extravagant Red Carpet Film to welcome DLF IPL 2010, back to home turf. The Indian audiences, already rejoicing the home coming of their favourite IPL teams, will soon be swaying to the patriotic notes of Saare Jahaan Se Accha, Hindustan Hamaara, Hum Bul Bulle Hein Iski, Yeh Gulsita Hamara in MAX DLF IPL 2010 Red Carpet film.

The Red Carpet film is a novel creation in more ways than one. This film seamlessly cements the spirit of cricket, the flamboyance of entertainment and the rush of patriotism into a single global entity - DLF IPL 2010.

The film welcomes back the DLF IPL on a red carpet. Once unravelled, the carpet gathers momentum while traversing the landscape of India passion for the sport. Reaching every town and city of India the film captures how eagerly cricket fans are awaiting the DLF IPL 2010. The carpet flows down snow peaked mountains, rumbles through the desert, flows through small and big towns captivating people who throng along the sides of this carpet showcasing the intensity of welcoming DLF IPL back to India. The carpet finally rolls down its last flap in front of a majestic stadium packed with eager fans revealing the 8 DLF IPL team captains. The film ends on a "Welcome Home" note.

MAX Red Carpet Film is an initiative, in succession to the DLF IPL Captains short films where they revealed to their fans that - "We missed you too". This campaign will promote MAX as the ultimate destination for entertainment for 45 days, starting March 12, 2010. After having broken every record in the history of cricketing entertainment for the past two years, DLF IPL 2010 promises to capture the renewed enthusiasm of the matches being played in our own country. MAX presentation of these matches will ensure complete and compelling family entertainment this season too.

Commenting on the exciting build up to the tournament, Sneha Rajani, Executive Vice President & Business Head, MAX said "The DLF IPL is back where it belongs. This film is the country welcome to the greatest entertainment extravaganza ever seen. The film captures the one emotion that binds our country - the undying passion for cricket everywhere. With the homecoming of the DLF IPL, our broadcast of the series just gets bigger and even more thrilling! "

The Saarey Jahaan Se accha campaign has been conceptualised by JWT. Dhunji Wadia, National Creative Director, JWT says, "We wanted to showcase the coming together of the entire nation. The red carpet is used as metaphor for premium and ultimate class; everything else becomes trite in comparison to it. We have travelled across the country to shoot the film and a lot of effort and passion has gone into creating this film. We welcome the DLF IPL back home and the film identifies with the the sentiment of the country."

The film has been shot by Storytellers and directed by Arun Gopalan. The film will be aired pan India - on SET network channels, GEC, sports channels, news channels, music channels, kids channels and regional channels.

DLF IPL starting MARCH 12, 2010 ONLY ON MAX!

Notes to Editor

About MAX:

MAX, India No. 1 Hindi Movie channel, backed by Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events. MAX is the exclusive broadcaster of the world biggest entertainment extravaganza, the DLF Indian Premier League (DLF IPL). With "extraaa innings", MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as Ab Tak Bachchan, Maha Movie and Mera Movie have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India. MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.

MAX is part of the bouquet of channels distributed by TheOneAlliance, which is a joint venture between SET India Pvt Ltd and Discovery Communications India. Other channels in TheOneAlliance network include Sony, SAB, PIX, AXN, Animax, Channel 8, Discovery, Discovery Travel and Living, Animal Planet, MTV, VH1, Colors, Nick, NDTV Profit, NDTV 24x7, NDTV India, Headlines Today, Aaj Tak and Tez.