Kochi,South Indian cinema, especially, is a hotbed of action. South India s cinematic talent has given us so much to celebrate. Saluting the prowess of all those who make cinema gripping, gritty and grand and recognizing and felicitating the finest independent cinema from South India The Lux Sandal Southscope Cine Awards 2010 will be held at the HICC (Hyderabad International Convention Centre), Hyderabad on September 19, 2010.

Announcing this at a Press Meet organized in city on Monday, Mr. Moorthy Sreenivasulu, M.D. & Publisher, Southscope said, We want to honour the originality and excellence of filmmakers, actors, technicians and artists across the four South Indian film industries viz. Telugu, Tamil, Malayalam and Kannada. Various Film Stars Rima Kallingal and Shammu also spoke on the occasion and disclosed the nominations from Malayalam film industry.

The theme of the awards is South is One. Elaborating on the same, he said that breaking cultural barriers is something the South Indian film industry can teach the world. Be it films made in Tamil that have become blockbusters in Telugu and Kannada regions, or Telugu actors whose star value has transcended regional borders, or Malayalam cinema that has caught the imagination of movie-goers across all four states, or the lilting Kannada film music that has caught the ear of listeners irrespective of the language they speak - the power of oneness, is all-pervading in South India Cinema. A phenomenon unique only to it, Southscopes latest edition of awards salutes this spirit.

Giving details Mr. Rajendra Prasad of Sprint Telefilms said that Southscope has followed a stringent selection process by eminent jury personalities - professionals from the film and music fraternity.
The Awards ceremony will celebrate and honour cinematic talent in various categories such as:

Best Film - 4 languages

Best Actor (Male / Female) - 4 Languages

Best Director - 4 languages

Best Music Director - 4 languages

Best Singer (Male / Female) - 4 languages

Best Supporting Actor (Male / Female) - 4 languages

Best Comedian - 4 languages

Best Lyricist - 4 languages

Best Cinematographer - 4 languages

Sensational Debut - 4 languages

Lifetime Achievement

The guest list for the scintillating Southscope Cine Awards 2010 comprises of the whos who of South Indian cinema. Apart from nominees in all categories, and other stars, we expect Chiranjeevi, Vikram, Suriya, Mammootty, Mohanlal, Nagarjuna, Puneet Rajkumar, Venkatesh, Ramcharan Tej, Allu Arjun, Ravi Teja, Shriya Saran, Reema Sen, Prabhu Deva, Nayanthara, Jyothika, Vijay, Simbu, Namita, Soundarya Rajnikanth, Upendra, Ramya, Pooja Gandhi to make up the august audience informed Mr. Moorthy.

The elusive Ms. Sridevi Boney Kapoor will grace the occasion and give away a very important award on Southscopes special request. This will be her first major appearance after a hiatus of two decades. Preeminent names from the fashion industry, CEOs, celebrities, bureaucrats, politicians, whos who of the State will also be invited for the awards ceremony.

As an interlude to the presentation ceremony, there will be electrifying performances by prominent film personalities. Genelia, Tamannah, Mamta Mohandas, Charmme, Sruthi Hassan, Reema Sen, Vijay, Yash, Arjun, Bharat and others are expected to set the stage on fire with their hi-voltage acts.

Current Indian Idol, Sriram will get the audience swaying to his resonant voice.

The Show will be hosted by the glamorous duo of Shriya Saran and Shyam (Kick fame).

LUX Sandal SouthScope Cine Awards Nominations

Malayalam

Best Film: Pazhassi Raja, Bhramaram, Evidam Swargamanu, Paleri Manikyam

Best Director: Hariharan - Pazhassi Raja; Blessy - Bhramaram; Renjith - Paleri Manikyam; Ranjith Sankar - Passenger

Best Actor: Mammootty - Paleri Manikyam & Pazhassi Raja; Jayaram - Bhagyadevatha; Mohanlal - Bhramaram & Evidam Swargamanu; Prithviraj Sukumaran - Puthiyamugham

Best Actress: Swetha Menon - Paleri Manikyam; Kaniha - Bhagyadevatha; Mamta Mohandas - Passenger; Priyanka - Vilapangalkkapuram

Best Supporting Actor: Manoj K. Jayan - Pazhassi Raja; Sarathkumar - Pazhassi Raja; Nedumudi Venu - Bhagyadevatha; Pasupathy - Vairam

Best Supporting Actress: Padmapriya - Pazhassi Raja; KPAC Lalitha - Bhagyadevatha; Suhasini - Makante Achan & Vilapangalkkapuram; Nitya Menon - Kerala Cafe

Best Comedian: Jagadheesh - 2 Harihar Nagar; Salim Kumar - Chattambinadu; Suraj Venjaranmood - Ivar Vivahitharayal; Jagathy Sreekumar - Crazy Gopalan

Best Music Director: Vidyasagar - Neelathaamara; Deepak Dev - Puthiya Mukham; Ilaiyaraaja - Bhagyadevatha; Mohan Sitara - Bhramaram & Soofi Paranja Katha

Best Male Playback Singer: K. J. Yesudas - Adhi Usha Sandhya - Pazhassi Raja; Shankar Mahadevan - Pichavacha - Puthiya Mukham; V. Sreekumar - Anuraga Vilocha - Neelathaamara; Venugopal - Kuzaloothi - Bhramaram

Best Female Playback Singer: K. S. Chithra - Kunnathe Konna - Pazhassi Raja; Shreya Ghoshal - Chanthu Thottille - Banaras; Shweta Mohan - Priyanu Mathram - Robinhood; Sujatha Mohan - Muthe Muthe - Kanakanmani

Best Lyricist: O. N. V. Kurup - Kunnathe Konna - Pazhassi Raja; Anil Panachuran - Kuzhaloothum - Bhramaram; Kaithapram - Pichavacha - Puthiya Mukham; Sarathchandra Varma - Azhithira - Bhagyadevatha

Best Cinematography: Venu - Bhagyadevatha; P. Sukumar - Passenger; Ajayan Vincent - Bhramaram; Ramnath Shetty - Pazhassi Raja

Notes to Editor

About Southscope

Southscope is a nationally circulated English language magazine dedicated to South Indian cinema. It is the first-of-its-kind to bring the Tamil, Telugu, Kannada & Malayalam film industries on a common platform. From the day its first copy was released, the magazine has garnered rave reviews from its readers, film fraternity, critics and connoisseurs of South Indian Cinema who have subscribed and endorsed it.

Southscopes tremendous success in such a short period of time can be attributed to its continual improvement in quality, vivid stories, and perseverance to give every page a creative edge. That Southscope has garnered a sales of above 50,000 copies a month and a readership of 600,000 in just one year of its launch says a lot about its popularity.

Within a year of its launch, Southscope has organized events such as:

     Southscope Style Awards, in October 2009. A trailblazing, never-seen-before event that paid rich tributes to the style dynamics of South Indian Cinema.
     Southscope Calendar Girls 2010. A sizzling hot but aesthetic compilation of photographs of South cinema sirens against the backdrop of exotic Goa.
     Tollywood Trophy - T20 that brought together artistes and stars from the Telugu filmdom on a common platform to play cricket to a packed audience of 25,000.