Noida,It was famously said that what Bengal thinks today, the rest of India thinks tomorrow. The state has been a playing field for visionaries who emerged as thought leaders and have shown the way to rest of the countrymen. The state has given the nation luminaries whose achievements are woven into a tapestry by their excellence. STAR Ananda, Bengals leading news channel celebrates this excellence through Sera Bangali. Sera Bangali is a pioneering effort by STAR Ananda since 2006 for Indians in general and Bengalis in particular. This biggest, best and most credible award function felicitates eminent personalities who have achieved excellence in diverse fields of interests. After runaway success of past 4 years, Bengal is now ready to welcome 2010 Sera Bangalis. This year the celebrations will be held on 9th July 2010, at Science city auditorium, Kolkata.

Past Sera Bangalis have included luminaries like Pranab Mukherjee- Minister of Finance, Dr Muhammad Yunus- Economist and winner of Nobel Peace Prize, Sourav Ganguly, Mithun Chakraborty, Rahul Bose and Anurag Basu. The entertainment that follows the award function has seen performances by distinguished artists like Abhijit, Shaan, Tanushree Dutta, Koena Mitra. This Year singer Shreya Ghoshal will enchant the audience with her performance.

The ground event last year had more than 3000 visitors while on-air this number multiplied to 37 lac delivering a TVR of 1.33 as against the average of 0.24. During the event the audience gets glued to the TV sets, which is reflected in the astonishing 74% market share (Source: TAM, CS 15+, 10th July 09, West Bengal). The 360 degree integrated communication plan ensures enough hype leading to the function and coverage across TV, print, radio and outdoors.

STAR Ananda plays the role of the true leader by connecting these luminaries with the people. This is in accordance with the channels aim of reflecting and catalyzing the growth and resurgence of Bengal and also celebrating excellence.