Chennai, Sun Direct the countrys second largest DTH player in India today announced that it is all set to telecast DLF IPL matches in HD on SET MAX. This is for the first time in India that the countrys largest and most popular sporting and entertainment event will make its appearance in High Definition TV format thanks to Sun Direct HD ready technology.
Sun Direct has joined hands with Set Max, who will provide the HD feed of the DLF IPL matches from March 12, 2010 onwards. This telecast feed will not carry any advertisements giving viewers uninterrupted match experience. Combined with Dolby Digital for the audio and sound with 16:9 ratio this HD telecast will deliver in-stadia like experience to viewers.
Talking on this momentous occasion, Mr. Man Jit Singh, CEO, Sony Entertainment Network said, This is an exciting development in the Indian television industry and we are privileged to be associated with the country s only HD TV player, Sun Direct who has taken a leadership role here. HD broadcast will give a unique and new world class experience to millions of passionate cricket lovers in India.
On this occasion, Tony D Silva, COO, Sun Direct said We are delighted to give our customers vastly differentiated world class entertainment. Being pioneers in technology, the launch of High definition is an extension of a commitment to provide Indian viewers the best TV experiences.
Keeping in mind the sentiments of millions of passionate cricket lovers in India, Sun Direct will telecast the matches in their HD platform that maximize the potential of high-definition technology, resulting in an audio and visual experience that is richer, deeper and more panoramic than standard definition viewing. Sun Direct HD will for the first time telecast an Advertisement free service.
Currently Sun Direct offers 5 channels in the HD format -
- National Geographic HD Channel- latest in nature and wildlife as real as it is on NGC HD
- Sun Tv HD Service- Dramas, movies, etc with sharper picture quality.
- Colors HD Service - Indias most viewed General Entertainment Channel in Hindi language.
- Discovery World HD - Factual and lifestyle entertainment channel in English.
- Tamil / Telugu movie service
HDTV is considered as one of the worlds best digital broadcast platforms with a higher resolution than traditional television system. The images and pictures appear more clear and sharp and sound quality is also enhanced. HDTV will improve the viewer experience by about 5 times over a regular television.
Notes to Editor
About Sun Direct
Sun Direct is a 80:20 joint venture between the Maran family and the Astro Group of Malaysia. Sun Direct is the No. 2 DTH player in the country with above 5 million subscribers. Sun Direct is the first one to adopt the advanced MPEG4 technology offering better compression and signal quality and is the first to offer HD TV (High definition) services in the country.
