Mumbai, Virgin Mobile India, the only youth focused mobile service brand in India has today introduced a pocket friendly local calling pack for all its GSM subscribers. Industrys friendliest local pack of Rs.45 offers calls to any local number at just 1paise/2seconds. This pack comes with a validity of 30 days and is available across Karnataka, Andhra Pradesh, Chennai, Tamil Nadu, Kerala, Orissa, Mumbai and Maharashtra circles.
Virgin Mobile GSM Pocket Friendliest pack at a glance:
- What do you shell out?: Rs.45
- What is the return? 1p/2 sec for calling any local number. Now, call your friends at just ½ the price
- Who all can avail?: Virgin Mobile GSM users
- Available in all eight GSM circles on both minute and second billing
The benefits of this pocket friendly pack will be available to Virgin Mobile users on both minute and second billing profiles.
Commenting on the announcement of the new pack, Mr. Madhusudan Mandyam, CEO, Virgin Mobile India said, Our research shows that youth have a high propensity to talk more and are always on the lookout for innovative budget solutions to address their mobility needs. This pack is specially designed for Indian youth who are on per second tariff, giving them a leeway to make local calls for longer duration without burning a hole in their pockets.
As Indias only national youth focused brand, Virgin Mobile aims to extend its objective of helping youth leverage and use the power of their network of friends with this new offering on its GSM network. Consumers on per minute tariff are offered a differentiated tariff proposition of 20p/min for STD and local calls to any Virgin Mobile number. Virgin Mobile customers calling any other network will be charged at 40p/min for local and 50p/min for STD calls.
Notes to Editor
About Virgin Mobile
Virgin Mobile is Indias first national youth-focused mobile brand. Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin group. Virgin Mobile India facilitates Tata Teleservices with experience and expertise in designing, marketing and servicing of Virgin Mobile branded products for the youth segment. Virgin Mobile services are being supported from 14 offices across India and the current employee strength is more than 750 personnel. Virgin Mobile branded service can be enjoyed by customers in over 4, 20,000 cities, towns and villages across India.
Virgin Mobile bagged the Most Innovative Mobile Services award at the Annual Infocom National Telecom Awards in 2009. Also in the SAARC Countries Mobile User Survey 2008, Virgin Mobile India has been ranked as No. 1 in Customer Satisfaction. On the overall satisfaction parameters Virgin Mobile scored over 95%. Taking the Goa Fest 2009 by storm, Virgin Mobile India bagged 7 Abby awards at Indias most prestigious National Advertising Awards Festival! This included 4 silver and 3 bronze Abbys for innovative and distinctive campaigns across Print, Radio, Outdoor and Event. In the recently heldEmvies Awards 2009, Virgin Mobile has won silver and bronze for the Best Media Strategy (Services) and Best Media Innovations (Events) categories respectively. This year, Virgin Mobile India bagged Bronze Effies and earlier it bagged the Silver Effies for its creative ideas and market effectiveness of its clutter-breaking campaigns. It has also been rated 15th in the Buzziest Brands of the year Poll 2009 conducted by afaqs.com and 27th most trusted brand by ET. For further information, please log on to www.virginmobile.in.
About Virgin - The Group
Virgin, a leading branded venture capital organization, is one of the worlds most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Its revenues around the world in 2007 exceeded £11.5 billion (approx. US$23 billion).
About Tata Teleservices Limited
Tata Teleservices Limited is one of Indias leading private telecom service providers, having a pan-India presence across all of Indias 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands - Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving over 65 million subscribers. After its collaboration with Japans NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 16 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. Tata Teleservices bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.
For any other information, please contact:
Bindu Nair/Sonal Miglani Amit Verma / Liza Saha
Virgin Mobile India Text 100 Public Relations
+91 9210918454/+91 9210918090 +91 9250391109
