Agra, Uninor, a joint venture between the global telecom giant Telenor and Unitech Ltd., today announced an innovative new marketing initiative -  Uninor Blue Brigade . A fleet of Uninor branded vehicles were flagged off on this occasion by Mr. Allan Bonke, Delhi Hub EVP, Uninor, with an objective of reaching out to over 15 million customers in rural areas of Western UP besides creating deeper brand awareness and visibility across the state. The day was also marked by the inauguration of its zonal office in Agra, the fourth in UP West within last three months. With this Uninor takes a step further in reinforcing its commitment to be close to the customer and strengthening its presence in the UP West region.

The  Uninor Blue Brigade  initiative is being rolled out with the vision to understand customer requirements in these rural markets, acquaint customers about Uninor s services, enhance brand visibility across the region and addressing customer feedback. These Uninor branded vehicles will be running for the next few months across 100 towns including semi-urban, rural and remote areas of UP West to reach out to prospective customers.

 Agra is an important market for us and the inauguration of our new Zonal Office in this city further strengthens our commitment to providing quality services in the region. By launching the Uninor Blue Brigade initiative we are aiming to bring ourselves closer to our customers by providing access even in the most remote locations of Western UP , elaborated Mr. Allan Bonke, Executive Vice-President, Delhi Hub, Uninor.

Uninor believes that with the growing mobile handset population and rising demand for quality services from the Indian telecom industry, it has become mandatory to deliver on customer satisfaction. Part of it involves reaching out to its customers in the far fetched rural areas as these are the emerging markets with huge demand for telecom services. With cellular services becoming more affordable than ever, a large number of rural customers now own cell phones and Uninor attempts to capture this new emerging market through its marketing innovations. The key reason for this initiative is to understand customer requirement in rural areas and to gather customer feedback as well from these remote locations.

The Agra Zonal Office that was inaugurated today will be responsible for the entire operation, sales and marketing and customer care for this zone. This office will be part of the state wide network of zonal offices and Uninor stores covering the entire population of 64.4 million across UP West.

Notes to Editor

About Unitech Wireless and Uninor

Uninor is the brand name for Unitech Wireless - the joint venture company of India s second largest diversified real estate major Unitech Ltd. and the Norway based world s 6th largest mobile services provider Telenor Group. The Telenor Group has invested INR 6135.63 crores through new shares in the joint venture to hold 67.25% stake in the company.

Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles. At present, Uninor services are available in the eight circles of UP (West), UP (East), Bihar, Orissa, Tamil Nadu, Karnataka, Kerala and Andhra Pradesh.