Hyderabad, TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the inauguration of its second Dive In Store in Hyderabad. The TATA DOCOMO Dive In Store is an autonomous exploration zone designed to enable an independent and singular user experience. TATA DOCOMO will be showcasing the rich world of Value Added Services at its Dive In Stores, allowing visitors to explore the latest in telecom technology and gadgets.

We are very pleased to launch our second high-end Dive In center in Hyderabad and fulfill the promise we made at the time of the launch, of bringing about never-before user experience and showcase the mobility of the future. The Dive In store is a unique and revolutionary concept which offers a relaxing and interactive environment for consumers, aimed at inspiring and educating them on the benefits of mobility. Customers who visit these lounge centers will be able to experience new user interfaces, richer browsing and cutting-edge devices, as also customized TATA DOCOMO applications and services, said Mr Subbarao, TATA DOCOMOs Regional Head - South East, after inaugurating the store in Hyderabads Madhapur area. We plan to add more such outlets soon, taking the total number of Dive In Store countrywide to more than 200 by the end of the year-clearly cementing TATA DOCOMOs positioning as the countrys newest and most-exciting GSM telecom services company, Mr Subbarao added.

TATA DOCOMOs objective behind setting up these Dive In Stores is to enable consumers to have a complete mobile experience in a plush and leisurely setting. The stores are designed to provide a complete mobility experience through innovative showcasing of todays and Next-Gen mobile services, applications and devices. The Dive In Stores are not just retail outlets, but high-end destinations where a consumer can come, sit alone in the lounge, and wade through a services and product experience of the future.

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About Tata Teleservices Limited

Tata Teleservices Limited is one of Indias leading private telecom service providers, having a pan-India presence across all of Indias 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands - Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 60 million subscribers. After its collaboration with Japans NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 17 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. Tata Teleservices bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.