New Delhi,Spice Digital, one of the leading VAS players in India, announced its partnership with the Sangam Kala Group (SKG) to sponsor SKGs annual National Talent Hunt, Spice Surtarang. The Sangam Kala Group (SKG) is an NGO that is well respected for its contribution to the music industry by unearthing grass root talent through its National Singing Talent hunt programs.
In the past 36 years of its existence SKG has unearthed extremely talented gems such as Sonu Nigam, Shreya Ghoshal & Sunidhi Chauhan, who have since their discovery dominated the Indian Musical Scene. Some of their recent discoveries that are now household names are Harshit, Abhaas, Vineet,Toshi, Ashpreet, etc .
Spice Digitals pioneering Mobile Radio offering is today the undisputed market leader in the category, enabling mobile users to listen to a wide variety of music anytime, anywhere. SPICE has, through its Music Delivery Platform created an extremely innovative mechanism by which music lovers can search and consume the music long tail. It prides itself as a platform that provides access to virtually unlimited high quality, hand picked regional music.
An innovation within the mobile radio service is the concept of Mobile Audition that enables aspiring singers to not only record their songs, but also have them voted for by others as a popular choice. This also simplifies the process of auditions by enabling a large number of participants and speed of evaluation for judges, thereby demonstrating the true power of the mobile thru reach.
This service, which can be accessed by dialing 54321333 is LIVE across all major mobile operators including Airtel, Vodafone, Idea and Tata.
The Spice Surtarang talent hunt is available for participants in 3 age groups, Sub-junior (5 to 12 years), Junior (12 - 18 years) and Senior (18-28 years) across Filmy and Non- Filmy categories. The participants who are short-listed by the mobile auditions process gain entry into regional rounds held across the country, the winners of which participate in the National round.
Mr. Saket Agarwal, CEO, Spice Digital Limited said, One of the biggest segments within the Mobile VAS business is the entertainment industry. Spice Digital has always recognized and supported fresh talent in the field of music. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access thru the mobile radio platform that may otherwise not be possible.
Notes to Editor
About Spice Digital Ltd.
Spice Digital Ltd. is one of Indias leading Mobile VAS (Value Added Services) companies offering innovative
solutions for Telecom Operators, Enterprises and Government agencies using different mobile connectivity modes of Voice, IVR, SMS, USSD, WAP & Mobile Applications. Spice Digital today partners almost all major telecom service providers like Airtel, Vodafone, IDEA, BPL, BSNL, Reliance, MTNL etc and reaches out to more than 50 million subscribers daily in its markets within the country and across borders including Bangladesh, Mauritius, Kenya, Indonesia, Jordan, Nepal, Nigeria, Saudi Arabia and Singapore.
About Sangam Kala Group (SKG)
The Group, founded in 1974 is a prominent non-commercial registered cultural group with the main objective of promoting talent in the fields of dance, drama and music. In 1977, the Group organized the First All India Light Music Vocal Competition in the memory of the immortal singer, the late Master Madan, who the Durbar musician of His Highness the Raja Sahib Bahadur of Keonthol State (Simla Hills). The Group organized this competition to spot amateur talent in the Country and bring it out of oblivion, laying special emphasis on discovering singing talent amongst youngsters in the below fourteen age category. A host of renowned Music directors & composers from the world of music including the radio, television and film industry have graced the panel of judges. These singing talent hunts organized by SKg have provided the launch pad for some of todays biggest singing superstars like Sonu Nigam, Sunidhi Chauhan and Shreya Ghoshal. SKG also offers scholarships to educate promising voices in light music. To increase its reach across various parts of the country, the Group has decentralized its activities by establishing 56 chapters across the country. Competitions are organized at the regional level and the winners then compete for the grand prize at National level.
