Gurgaon, Indias newest mobile operator S Tel blazes ahead with gusto to offer seamless network coverage and attractive products as it clocks over 1 million subscriber base spread across three circles of Bihar & Jharkhand, Odisha & Himachal Pradesh. The companys services were launched in December 2009 last year, with UASL license and spectrum to operate in six growth circles, of which three are already operational & the remaining circles of Assam, Jammu & Kashmir and North East will be launched in this calendar year.

Delighted at the occasion, Mr. Shamik Das, Chief Executive officer, S Tel said, We place the consumer at the centre of our business and hence have witnessed wide acceptance of our products and services. We made a positive start in December 2009, becoming the fastest mobile operator to have clocked 1 lac consumer base across the 3 circles of Bihar & Jharkhand, Himachal Pradesh and Orissa. We are delighted to announce that we have achieved a sizeable base of 1 million S Tel subscribers within just 90 days of service launch. We view this as overwhelming customer response, especially considering that our subscribers currently come from only three circles. These are still early days, but such a response reassures us that S Tel brand is being perceived positively. Our value proposition is a simple and transparent brand that seeks to uncomplicate and demystify‟ telecom to the Indian consumer and resonates in everything we do - be it our tariffs, VAS, customer care, network experience or retail distribution.

Since the start, the company has been seeing buoyant demand from its markets and is rapidly building on its launch - scaling up infrastructure and distribution. In line with its aggressive roll out plans, the company will have 2700 BTS sites in April 2010 to ensure fast, seamless call connectivity & voice clarity.

Continuing with its aggressive plan to provide the Best Network in Town, the company will more than double its sites by end of year continued customer acquisitions in existing and new circles of its operation. Besides, the company is currently reaching out to its expanding consumer base through its growing 25,000 strong distribution & retail outlets across the three states.

The company set new benchmark by establishing a 24/7 dedicated call centre I Care for its distributors & retailers network wherein they are introduced to global customer service standards & trains its teams to deliver a world class consumer experience each time they transacts with S Tel.

We are presently serving about 65% of the urban population and a sizeable rural population in the three circles. We are promoting aggressively the network & service standards and creating new milestones in the telecom landscape, he added.

S Tel forged best in class partnerships to leverage the latest technology and provide our consumers a world class experience. Its robust IT platform was setup to offer superior customer care. S Tel through continued strategic partnerships aims to continue delivering quality customer service which will be seen as our real differentiator.

The company launched industry defining tariff plans in the market offering a high value for money. S Tels trend setting concept of providing bulk minutes in its tariff offers is becoming a new industry benchmark in pricing and this has enabled it to sweep a significant share of customer additions in the telecom market.

Its exciting product offerings such as Unlimited On-net Local Calls @ 99/81, Sale Pack 2010, Bachat Pack, Passport and STD pack has revolutionized the tariffs and empowered the users to choose multiple products at an unparalleled rates. The company also announced a host of VAS services packed with localized content.

S Tel was first among the new Indian telecom operators to make financial closure. It managed to close its funding in less than six months of initiating the process, making it the fastest among the new telecom operators to roll out services post acquisition of licenses.

Notes to Editor

About S Tel Private Limited (S Tel)

S Tel Private Limited (S Tel), a new telecom operator in the lndian marketplace, is a joint venture between Siva Group (formerly Sterling Infotech Group) and Bahrain Telecommunications Company (Batelco).

Headquartered in NCR region of Delhi, S Tel has acquired Unified Access Services Licenses (UASL) and spectrum to operate in six Category C circles - Odisha, Bihar, Himachal Pradesh, North East, Assam and Jammu & Kashmir. These licenses enable the company to provide Unified Mobile service, wireless broadband and innovative Value Added Service (VAS) to a population of over 229 million across these circles.

Siva Group is a USD 3 billion group (about Rs.14,000 crores), with diversified business interests in verticals such as wind energy, shipping & logistics, hospitality & realty, media, EPC, education and agro business. Bahrain headquartered Batelco is a diversified, integrated telecommunications operator with Mobile, fixed and wireless broadband, Datacom and fixed line services. It has operations in 7 markets across the Middle East, North Africa and Asia.

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