New Delhi, IMImobile,  the global technology partner in revenue generation for operators, media providers and enterprises today announces the launch of a wide range of data services for over 2.2 million subscribers of Spice Nepal (brand Ncell) in Nepal.

The launch provides subscribers ready access to a rich catalogue of content including wallpapers, ringtones, animations, themes and games as well as a host of information and utility services - all discoverable and delivered over multiple channels including SMS, Web and WAP. The portals also act as a one-stop launch pad for users to access popular social networking and web mail services such as Facebook and Gmail. These services have been brought to market for the very first time for Nepals subscribers.

Spice Nepal is the first private mobile operator in Nepal and launched its services under the Mero Mobile brand in 2005. The company recently rebranded itself and currently provides its services under the new and vibrant Ncell brand. TeliaSonera, a leading European provider of telecommunication services in over 20 markets, owns a controlling stake in Spice Nepal.

Pasi Koistinen, CEO of Ncell commented We are pleased to partner with IMImobile in launching a range of new mobile data services for our subscribers. Our new brand Ncell reflects our corporate values of being a pioneer in the market and an agile provider of communication services designed to meet and exceed consumers needs. We look forward to a long and fruitful relationship with IMImobile and their contribution in strengthening the proposition of our new brand.

Commenting on the launch, Vishwanath Alluri, Chairman, CEO and Founder of IMImobile said We are very pleased to have been selected by Ncell for the launch of value-added data services for their subscribers. This win and the subsequent launch are testimony to our positioning in the marketplace as an eminent and trusted partner to Operators in revenue generation. The services are powered by our carrier-class DaVinci Service Platform hosted and fully managed in the cloud epitomizing the platform-as-a-service model. IMImobiles managed services model incorporates content syndication, service creation and delivery, ongoing 24/7 technical support and a business model that minimizes both upfront capital investment and ongoing operational expenses.

He further added Our vision as a company is to become the data services backbone for telecom operators globally providing platforms and managed services on a turnkey basis thereby liberating carriers from technology complexities and enabling them to focus on the core activities of customer acquisition and retention.


Notes to Editor

About IMImobile

IMImobile is a global service creation and technology partner for operators, media companies and enterprises. The IMImobile products and services portfolio is built on a core modular service platform called DaVinci that delivers a wide range of carrier-grade services including rich address book, social aggregation, mobile advertising, music, messaging solutions, mobile marketing, storefronts, portal management and call completion services.

With technology designed for rapid deployment and revenue generation, IMImobile is working with leading operators, content owners and media owners including Airtel, Vodafone, MTN, Virgin Mobile, Meteor, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony and Warner Music. IMImobile has operations in 66 countries with offices in Asia, Europe, Latin America and the Middle East.

About Ncell

Ncell is the brand of Nepals first private mobile operator Spice Nepal Private Ltd. Spice Nepal was established in 2004 and launched its services under Mero Mobile brand in 2005. As of March 12, 2010, the company operates under the brand Ncell. As of the year-end 2009, Spice Nepal had some 2.2 million subscriptions and around USD 90 million in annual net sales.

In October 2008, controlling interest in Spice Nepal was acquired by TeliaSonera, the fifth largest telecommunication company in Europe in terms of market value as of January 2010.

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