New Delhi, Flytxt, the technology leader in mobile marketing, announces the launch of the next major version of its mobile marketing platform, Neon. It delivers a step change in marketing agility and effectiveness, compared to existing marketing systems. With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists.

The entire marketing loop, comprising of behavioural analytics, segmentation, campaign execution, ROI tracking, reward fulfilment and reward confirmation, is automated in real time in a single integrated platform. Speaking about the new version, Dr. Vinod Vasudevan, Group CEO, Flytxt said: We are pleased to bring this set of unparalleled capabilities to our customers to increase subscriber value through innovative marketing techniques.
Thomas Schuster, Co-founder and Senior Vice President - Product and Technology, Flytxt, adds: With existing marketing systems, it takes days or weeks to draw in necessary subscriber intelligence, design, run and analyse campaigns. They are too slow and unsuitable for the real-time medium, mobile, and the dynamic and diverse marketing environments of mobile operators. The latest release of Neon addresses the above challenges and shortens campaign cycles to the point where it is quicker to test a campaign concept than to debate it in a meeting.

A major part of the new release is the centralised inventory management, a new method that gives mobile operators complete control and visibility over its marketing inventory across channels. Neon automatically manages and intelligently maximises the return of all marketing impressions, and at the
same time increases customer satisfaction, as communication frequency limits are automatically and centrally enforced.

This version of Neon sets a new benchmark in mobile marketing as it transforms marketing agility for operators and allows scaling marketing processes across different product teams, business partners and advertisers with a single centralised technology, Schuster added.

Notes to Editor

About Flytxt

Flytxt is the technology leader in mobile marketing. Neon, the third generation mobile marketing platform from Flytxt is deployed at major mobile operators and media companies across Africa, Asia, and Europe. Neon enables customers to generate incremental revenue through high-impact mobile marketing campaigns. Flytxt pioneered mobile marketing business with successful projects such as Orange Wednesday and Cadbury Txt n Win. In 2007, Flytxt sold its agency business and launched its technology platform. Head quartered in Trivandrum (India), Flytxt has presence in New Delhi, Mumbai, London, Cape Town and Frankfurt. For more information, please visit www.flytxt.com

For more information, contact:
Nageena Vijayan
Marcom Manager, Flytxt