Hyderabad, Living true to its promise of repeatedly redefining the telecom experience for its subscribers, TATA DOCOMO, the GSM brand of Tata Teleservices Limited, has launched an innovative Value-Added Service MY SONG  for all post-paid and pre-paid mobile subscribers across India. The unique service, introduced for the first time in the country, is a reverse ring-back tone facility, wherein the caller gets to hear the tune that he sets for himself, instead of listening to the conventional tring-tring, or caller tunes set by the called party.

Announcing the launch of new service, Mr. NV Subbarao, TATA DOCOMOs Regional Head - South East said: With My Song, we have introduced yet another unique service which offers a refreshingly different telecom experience to Tata DOCOMO customers. When you make a call, you usually have to listen to someones caller tune which might not be your taste. We believe My Song service is an extremely relevant & innovative offering that is in line with our aim of being THE refreshingly different brand in the telecom clutter. We have been doing it & we will keep doing the new. This launch is a breakthrough that adds an entertainment value and relevance to the task of waiting for a call to be answered.

To enjoy the service, customers can dial 543217 and select songs of their choice across different genres/categories such as Bollywood Hits, Regional, International, Classical etc and set them as their My Song. As an additional benefit, customer can set a maximum of up to three different songs for three different numbers. MySong is an IVR service and customers will be charged a nominal cost of just 2 paise per second. Charges for monthly subscription is Rs 15 while Rs 10 per song download will be applicable.

Once the My Song service is activated, a user can keep a tab of all details of the service on the fly. Songs downloaded will be subscribers personal selection and will be played as a shuffle.

Notes to Editor

About Tata Teleservices Limited

Tata Teleservices Limited is one of Indias leading private telecom service providers, having a pan-India presence across all of Indias 22 telecom Circles. The company offers integrated telecom solutions to its customers under brands - Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 420,000 towns and villages across the country, serving nearly 65 million subscribers. After its collaboration with Japans NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in 17 telecom Circles, and the remaining part of the country is also expected to be covered shortly. The company recently launched a new brand on the GSM platform-T24-in partnership with Indian retail giant Future Group. Tata Teleservices bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services