Gurgaon,  Applect Learning Systems - a group venture of Naukri.com is a leader in educational content development for K-12 segment. Their web-based learning & assessment initiative is a popular platform among students and parents. Ameyo CCS is a powerful end-to-end technology solution that helped Applect in not just managing web users but also reaching out to more users to subscribe to their services. Business intelligence was integrated to their marketing campaigns by keeping a track of all free as well as paid users and creating prospective user lists for telemarketing campaigns.

Elaborating on the role played by Drishtis award-winning Ameyo Contact Center Suite (CCS), Swapnil Tripathi, Head-Sales & Marketing, Applect says - In our business, we have to contact parents and students who are registered users of our website. There is lot of time spent in trying to talk to them since their availability for a discussion is highly undefined. Drishti solution helped us in contacting more consumers within same time and resources and hence improved productivity per resource. Ameyo has a simple interface and functioning which makes it easy to adapt and install.

The interactive e-learning module of Applect intelligently maps the intellect of the user and modifies their learning material automatically. Applect collects the user feedback and makes changes to the system based on this. For this, they required a solution that was flexible and could deliver with the same quality. Ameyo is a next-generation communications suite that makes businesses more agile as it dynamically responds to process innovations. SOA and MDA based architecture of Ameyo enables least turn-around-time for business application development at an extremely reasonable cost.

Rapidly emerging enterprises like Applect understand the role an advanced technology solution can play in the growth path. With end-users as the focus, business strategies are growing more innovative and involve rapid changes in the core technology. Intelligent and adaptable solutions like Ameyo provide the platform to design and implement changes at a fraction of time and cost as compared to any legacy solution.

Notes to Editor

About Drishti

Drishti-Soft Solutions Pvt. Ltd. is a leading innovator of communications technologies for next-generation enterprises, empowering them to dynamically manage their business processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.