New Delhi, Bharti Airtel, one of Asias leading integrated telecom service providers, today announced the launch of My Tunes on mobile in Delhi. Choosing from over 23 categories on Indias largest music library of over half a million tracks, Airtels mobile customers in Delhi can now listen to a new song of their choice when they make calls. My Tunes offers Airtels mobile customers greater control and freedom over the content they consume at a simple and affordable weekly subscription. It also presents them with a fresh listening experience - with access to an unlimited playlist of songs from Indias largest music library. Unlimited playlist as a feature has been made available in India for the first time on the mobile.
Announcing the launch of the service, Mr. Shashi Arora, CEO-Delhi & NCR, Mobile Services, Bharti Airtel said, Starting with the launch of Hello Tunes in 2004, Airtel has led the music on mobile revolution in India. With the My Tunes service, today we are putting the power and freedom of choice in the hands of the customer - the power to choose the content he wishes to consume alongwith the freedom to enjoy an unlimited music experience on mobile.
Airtel mobile customers in Delhi can choose from across 23 categories that include Bollywood songs, Devotional Songs, English Rock songs and many more. To subscribe to My Tunes, a customer simply needs to dial 54345 from their mobile phone.
Notes to Editor
About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is among Asias leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. The company has an aggregate of around 137 million customers across its operations. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek.
Bharti Airtel is structured as four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 94 Indian cities. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. The Digital TV business provides DTH services across India. All these services are provided under the Airtel brand. Airtels national high-speed optic fiber network currently spans over 118,337 Rkms across India. Airtels international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems, SEA-ME-WE 4, EIG, I-ME-WE, AAG and UNITY. For more information, visit www.airtel.in