Hyderabad, Andhra Pradesh, Hyderabad-based 160by2.com, one of Indias largest free SMS service providers has partnered Idea Cellular, a leading GSM mobile services operator in India with over 53 million subscribers to promote its Use Mobile Save Paper campaign.

160by2.com which has a registered user base of 6.8 million and sending 57 million SMS every month in association with Idea Cellular started an interactive game that encourages users to use more of mobile phone and less of paper. The registered users are linked to  micro-site which enables the user to send unlimited messages and win Blackberry smart phones in return.

As part of the interactive game, every user gets a seed to nurture and grow. By sending 15 SMS to unique mobile numbers per day, the user gets 15 points to grow the seed into a tree. By further nurturing, the tree yields fruits which can be redeemed for a Blackberry smart phone. This green initiative was kicked-off on February 15th and will continue till March 10th, 2010 to connect with millions of mobile users across India and engage them in the campaign. A total of 30 phones are available to be won over three weeks.

World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. This new initiative encourages people to use SMS to communicate and get rewarded for doing the same.

Notes to Editor

About 160by2.com:

160by2.com - one of Indias biggest free SMS service provider is an innovative offering of SMSCountry - that works on 80 characters to user and 80 characters to advertiser business model. And in two years of its existence, 160by2 has become a leader in its market space with over 2 million SMS messages being sent from its website everyday. With a customer base of over 6.8 million the website is ranked among the top 100 most visited sites in India (source: Alexa), and among the top 10 most visited WAP sites in India (source: Opera). 160by2.com offers free SMS service within India and to Singapore, Malaysia, Philippines, UAE and Saudi Arabia.