New Delhi, Steve Waugh, the international cricket sensation introduced the Bumper prize of Rs. 1, 00,000 for the upcoming matches of March 19th, 20th and 21st2010. 6UP will give cricket fanatics to win cash prizes up to a whooping Rs 1, 00,000 while watching live cricket during the IPL 2010. The fun continues with IPLs eighth, ninth and tenth day matches, where in over 10 of every match on Friday, Saturday and Sunday a cash prize of Rs 1, 00,000 can be won for a correct 6Up entry. 6UP is a unique mobile based game, without peer or precedent. With 6UP going live this IPL 2010, it will give fans the opportunity to interact with live cricket in a way that adds a challenge and thrill to watching the game.

How to Play 6UP & Win the Rs 100000: One can play 6UP by sending in a 6-ball entry, eg 102004, to 533446 @ only Rs. 5/-. The entry has to be sent before the start of an over. Once a person gets 6 balls right, he/ she wins or shares cash prizes of Rs. 1 Lac! If a player gets the first 5, 4 balls or the RPO, they will still win/share Rs 40,000, Rs 30,000 or Rs 20,000!

On this occasion, 6UP Co-founder, Mr. George Tomeski said, Steve has always been an ardent supporter of the game and were delighted to have him back to introduce the BUMPERPRIZE of Rs. 1 Lac especially introduced for the eighth to tenth day of IPL 2010. With Steve Waugh in the country, theres a lot more excitement and frenzy amongst the fans. We are hoping that we will have more and more winners this year from the country during this season of IPL 2010.

Speaking on the initiative, Steve Waugh said, Cricket is a religion in India and with an innovative technology product 6UP, cricket fans in India, will enhance their knowledge about the game. 6UP allows fans to consider all match conditions prior to making their play, thus understanding cricket is imperative.6UP is truly a game focused to enhance cricket skill and creating a stronger bond between the fans. The cash prize of Rs.1 Lac introduced by 6UP for the eighth, ninth and tenth day of IPL 2010 will have fans glued to their seats

6UP is an interactive game of skill that involves making predictions about live cricket overs i.e. players can take into consideration the situation of the match - playing conditions, the required run rate, the batter, the bowler prior to making a play. Players have an insight into everything thats happening in the match and it is the only game of its kind in the world designed to enable players to participate in the game in true, real time. It makes you - the fan- part of every minute of the action.

Play 6UP and Association with the Steve Waugh Foundation Global:

Inspired by the integrity, dedication and commitment of Steve Waugh, Iplayup/CRICKET is proud to support Steve and his Foundation. Through this association, each time someone plays the game of 6UP, Iplayup/Cricket will donate to the charity. Steve, a passionate supporter added, 6UP is going to add something for the spectator watching the game. Its interactive, its fun and its about playing against someone else and testing your skill!

Notes to Editor

About iPlayup /Cricket:

The brainchild of George Tomeski and Luke Bunbury, Playup Interactive Entertainment cricket was founded in 2008. It is an interactive mobile business and a pioneer in live skill games and mobile interactivity. Socially, the firms ambition is to ensure fans and the community benefit from their presence. The idea is to create fun interactive games and content to engage fans against the live sports that they love to watch. Its about building communities and interaction and using this to benefit the sport and community at large.

iPlayup/CRICKET is an Indian business with operations, staff and commercial offices in Delhi, Mumbai and Chennai. In India the business is lead by CEO Katja Voegele, with the support of an Advisory Board chaired by Steve Waugh, AO (Former Australian Cricket Captain) and the Honorary Nicholas Greiner (Companion of the Order of Australia, former Premier of the State of NSW in Australia).

To find out more about the Steve Waugh Foundation Global or Iplayup/CRICKET you can