New Delhi,The International Center for Research on Women (ICRW), in collaboration with the Family Violence Prevention Fund (FVPF), Mumbai School Sports Association (MSSA) and Apanalya, and with financial support from NIKE Foundation, will launch its Parivartan program in Mumbai on March 8, International Womens Day. Parivartan will use Indias most popular sport to teach boys how to be respectful towards women and, in turn, help reduce violence against women. The program is endorsed by cricket legend Sachin Tendulkar who said, Winning a match is important for a coach but big part of the job is helping to develop a solid, responsible young player who is able to become an upstanding citizen.

To coincide with the launch, ICRW will moderate a panel of experts comprising of representatives from sports associations, media, government officials and key partners. Scheduled for 11 a.m. to 1 p.m. at the Taj President in Mumbai, the panelists will address the context surrounding Parivartan.

According to ICRW statistics, one out of every three married women in India report being physically or psychologically abused at least once in their life. Indeed, many women and girls in India are exposed daily to several forms of violence, from routine eve-teasing and sexual harassment in public, to sometimes fatal physical beatings at home.

Parivartan will go some way to redressing this imbalance, said Ravi Verma, ICRWs regional director in Asia. The program is modeled on the belief that the influential power of coaches and community leaders as mentors and role models for young men. We believe that when young men have access to role models of peaceful, gender-equitable men in their lives, they are more likely to embrace these characteristics.

With Parivartan, ICRW and its partners will aim to engage cricket coaches to teach 1,000 budding and aspiring cricketers to be respectful and help stop violence and harassment of women and girls. The program is a way to test and adapt the Coaching Boys into Men program in the US developed by FVPF. About 25 coaches and 16 mentors have been recruited and are attending regular workshops in Mumbai. These coaches and mentors and their athletes will participate in various activities in Parivartan, which will work with formal and informal community-based cricket programs. Coaches will learn how to identify teachable moments on the field where they can point out inappropriate language and behavior and explain how to change them. ICRW will measure the impact of the program on the boys as well as the women and girls in their lives.

In India, as in many other countries, gender inequity and abuse against females is socially accepted, Verma said. Unequal power between men and women has, over time, led to domination over and discrimination against women and girls by men and boys. It is a harmful reality that leaves females at a high risk of experiencing violence, abuse and ill health.

Notes to Editor

About the International Center for Research on Women (ICRW)

The International Center for Research on Women (ICRW) has worked for more than 30 years to empower women, advance gender equality and fight poverty in the developing world.

Since the 1990s ICRW has held a principle role in gender-based violence prevention research and policy-making in India. Research data from ICRW studies were used in public campaigns to end domestic violence, including public service announcements that helped prompt legislation toward ending domestic violence in India. ICRW has a Regional Asia Office at New Delhi, India; and project offices in Hyderabad and Mumbai in India. To learn more about ICRW please, visit www.icrw.org