Mumbai, Maharashtra, Hinduja Group Company Gulf Oil, an internationally recognizable brand for over 100 years, has renewed their partnership with leading IPL 2010 team, Kings XI Punjab boasting of Kumara Sangakara, Yuvraj Singh, Brett Lee, Sreesanth and Irfan Pathan amongst others. Gulf Oil will be Official Team Partner of the team and has entered into this association for the 2nd consecutive year to further enhance the equity of the Gulf brand. The Gulf logo - the iconic Orange disc - will continue on the KXIP jersey right chest.
Led by Kumara Sangakara, the team is one of the favourites for IPL 2010 to be held in India. The appeal of IPL and more so, Kings XI Punjab team, with its vibrant spirit and, the leading position that the franchise has been able to generate, is something that Gulf Oil sees as a great opportunity that can be leveraged to build its brand.
Speaking on the occasion Mr. Ravi Chawla, President - Lubes Business, India says, With this partnership, Gulf Oil, which has a long and distinguished history with motorsports in India and abroad, last year, entered the world of cricket with the IPL. Last year we had leveraged our association through Consumer as well as Trade directed activities which were very successful for us despite the IPL being in South Africa. This year - since the IPL is back in India - we anticipate an exponential increase in the excitement around it and consequently a plethora of possibilities in terms of utilizing the association. We are thrilled to partner with Kings XI IPL team consecutively for the 2nd year for another enthralling season of cricket.
He further added, Gulf Oil is a brand that sells in 100 plus countries across the globe, IPL offers us an ideal platform for increasing visibility both within India and in markets like Middle East, Sri Lanka, UK, Australia & other cricket playing nations across the world .The key objective would to connect with the cricket loving youth using this exciting and entertaining cricket platform
Anil Srivatsa, CEO, Kings XI Punjab, said, We are very happy to continue our relationship with Gulf Oil and further strengthen our partnership to a period of two years with the upcoming season of IPL. We are looking forward to an enhanced coordinated association with a leader in Lubricants and a global brand as we expand our reach globally. I am hopeful this journey with Gulf Oil as official team partner will extend, solidify and consolidate in the years to come
Notes to Editor
Disclaimer
Gulf Oil Corporation Limited is proposing, subject to market conditions and other considerations, a rights issue of its equity shares and the Company has filed a Draft Letter of Offer with SEBI. The Draft Letter of Offer is available on the website of SEBI and the website of the Lead Manager, Edelweiss Capital Limited. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, please refer to the Draft Letter of Offer including the section titled Risk Factors of the Draft Letter of Offer
About Gulf Oil
Gulf Oil Corporation Limited (GOCL), is a leading company in the lubricants market in India and markets a wide range of products/services for the automotive business including lubricants, car care, filters and lubrication systems. GOCL also has other divisions operating in the areas of mining/contracts, explosives, bulk pharmaceuticals & real estate.
The Gulf brand is one of the most instantly recognisable and powerful brands in the world. Gulf, as an original member of the seven sisters group of international oil companies, has enjoyed pioneer status in the industry for more than 100 years.
Today, the Gulf brand is present in more than 100 countries with operations in five continents. The Gulf Oil International Groups core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments. The companys mission is to provide its customers with technologically-advanced lubricants at a competitive price backed by efficient service. The Group\\\'s strength is to provide world-class products and services by adopting the Global technology to local market needs.
About Hinduja Group
GOCL is part of the Hinduja Group of companies. The Hinduja Group is a multi-billion dollar global investment and banking group with a diversified global portfolio of holdings across the manufacturing services and banking sectors. The Group, founded by Shri P.D. Hinduja in 1914, has activities across three core areas: Investment Banking, International Trading and Global Investments. As part of its Global investments, the Group owns businesses in Automotive, Information Technology, Media, Entertainment & Communications, Banking & Finance, Infrastructure Project Development, Chemicals & Agri business, Energy, Real Estate and Healthcare.
The Hinduja Group also supports charitable and philanthropic activities across the world through the Hinduja Foundation.
About Kings XI Punjab
Kings XI Punjab is part of the eight competing teams promoted by the DLF Indian Premier League. It is held and promoted by a consortium which includes industrialists Mohit & Gaurav Burman, Karan Paul, Ness Wadia and leading Indian actress Preity Zinta and other investors. The CEO is Anil Srivatsa and the team coach is Tom Moody. The team is led by Captain, Kumar Sangakkara.
