New Delhi,Staying ahead of the innovation curve once again, Titan Industries demonstrated that it is at the forefront of the Indian wristwatch market, with the launch of its most stylish watch brand, Purple. Infused with style, attitude and charisma, Purple brings the latest international fashion trends in watch segment to India.

This new range of more than 50 models in bold fashionable designs is specially suited for the modern woman of style, verve and sophistication who likes to accessorize. Each watch is ultra chic and bears the perfect blend of defining elegance, eloquent interpretation of royalty and evolving taste of modernity. These sensational designs are at par with the latest international fashion trends.

Speaking on the launch, Mr. Ajoy Chawla, Sr. VP-Titan watches, said, Titan Purple has been made to make heads turn. The tradition of precision and design brilliance- the hallmark of Titan watches has been reinvented in this new brand with brilliant asymmetric and contemporary forms, making it the most desirable yet affordable fashion accessory of the season.

The international contour of these new watches are embellished with swarovski crystals and are available in sparkling white or stunning black dial options in all steel, gold , rose gold and a combination of steel and leather look in straps. Each element of this crystal studded beauty is crafted individually and creates a vibration of harmony to give rise to a mesmerizing impression for those who are wearing it and those who are dazzled by it.

Priced between Rs. 2,500/- to Rs. 7,000/-, Titan Purple collection is available in a plethora of finishes, leather colors and bracelets in World of Titan showrooms, leading multi-brand outlets and department stores across the country.

Notes to Editor

About Titan Industries Ltd

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.

Today Titan Industries is Indias leading producer and retailer of watches and jewellery, and is credited with changing the face of the Indian watch as well as the jewellery industry. The watch division has a domestic market share of over 70% of the organized market. Titan Industries reported a turnover of Rs. 3847.72 crore for the year 2008 - 09. As a full range producer-marketer, Titan Industries offers the Indian and International customer a very large range of products to suit various consumer preferences. Its products are recognized for innovation in design, quality and reliability