Mumbai, The Bombay Store had sold over 700 to 1000packs of 250 gms and 500 gms each of organic colours last year
1.This year The Bombay Store expects to sell approximately 1500packs
2. Organic colors gaining popularity among corporates and households
The Bombay Store along with eCoexist, a social enterprise brings to you Rang Dulaar- a range of natural Holi colors that has lovely fragrance and are completely free of chemical content. It is available in 5 dry colours namely red, yellow, green, blue and orange.
The colors are available at The Bombay Store outlets at P.M.Road (Mumbai), Phoenix Mill (Lower Parel), Inorbit Mall, (Malad and Vashi), Pune and Bangalore. The colors comes in a box of 250 gm pack ( five assorted colours ,each weighing 50gm ) at Rs 100, 100 gm pack (single colour ) at Rs 40/- and 50 gms pack (single colour) at Rs. 20/-
Mr. Asim Dalal, Managing Director, The Bombay Store, says, The synthetic colours contain toxic and poisonous chemicals which have a negative and long term impact on the skin. By using safe, natural colors we not only save our skins but also help save our environment. Last year the store sold over 200 - 300 kgs of organic colours, this year the demand for the same has increased. This shows that people are becoming more conscious and aware about organic colors which are fast gaining popularity over synthetic colours
He further expresses, Play Holi, but keep your skin healthy.
With the use of organic colors one can avoid damages caused by the use of synthetic colors. The most common hazard faced during Holi is skin abnormalities and disorders such as discoloration, contract dermatitis, abrasion, irritation, itching and dryness. Besides harm to skin and hair, it also triggers off allergies, asthma and harm vital organs.
Notes to Editor
About eCoexist
eCoexist is a social enterprise which works to achieve its social and environmental goals. It believes in the loving co-existence of all living beings on this earth.
About The Bombay Store:
The Bombay Store is one of Mumbais oldest and most recognized popular shopping destinations. The product line boasts of exquisite artifacts in clay, metal, leather, paper and wood in the home décor range. It has a large product range including, western and ethnic Garments for Men & Women, Accessories, Home Linen & Furnishings, Home Products, eco-friendly handmade stationery, Body Care Products, Organic Food Products such as tea, herbs and pot-pourri and semi-precious and costume Ethnic Jewellery.
The Bombay Store has 12 stores in 7 locations across India in Mumbai, Pune, Bangalore, Hyderabad, Goa, Lonavala and Navi Mumbai. Mr. Asim Dalal is the Managing Director of the company.
The idea for the Bombay Swadeshi Co-operative Stores Co. Ltd. was conceived on 14th December, 1905 by Bal Gangadhar Tilak, along with eminent industrialist and businessman Munmohandas Ramji. The flagship store was inaugurated by Dr. Dadabhai Naoroji on 14th December, 1905.
