New Delhi,  Lu by Lolita is a global retailer, selling an exclusive range of womens clothing and fashionable accessories. In 2001, Lolita started its international expansion under an original franchise system and now has joined hands with Franchise India Brands to take strategic advice on its strong Pan-India spread out. Franchise India Brands is a part of Franchise India Group, which is Asias largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

Targeting to middle upper class women, Lolitas chain has presently 65 owned and franchised outlets across 17 countries. Lolita was established in 1960 in Uruguay and is recognized by its defining features such as Quality, Value and Design. Lolitas design team creates the collections following the worlds-fashion trends; creating garments that are classic but yet trendy for Universal Woman. It launches six collections for each year, allowing the constant arrival of new products to the stores. Each one of their collections is tailored to meet the needs of diverse markets, because Lolita is Glocal: global and local.

By tailoring to the ever changing whims and fancies of the discerning Indian divas, Lolita ventured in to the franchising market looking to spearhead their growth plans in India. Franchise India Brands gives sufficient service platform to provide expert solutions in strategy, finance and management thereby enabling Lolita to position itself optimally in Indian retail market.

Commenting upon this association, Ms. Sonya Chowdhry, Director, Franchise India Brands, said, We are delighted to assist an acclaimed brand Lolita in India by designing a strategic roll out plan, also to provide marketing support, legal documentation, & help with recruitment of franchisee through Gitanjali lifestyle. Lolita offers casuals garments and accessories in all sizes, so can tap to larger market here. Keeping in mind the changing requirements and preferences of Indian working women Lolita now wants to replicate the success of its existing stores abroad and is looking for expansion across the country. It is looking to plug a larger chunk of share of the growing retail franchise market.

The apparel market In India is estimated at Rs 1,17300 crore. It is growing at CAGR 13 per cent and is expected to reach Rs 2,17,000 crore in the near future. India is at present, witnessing a retail boom with its 350 million upper middle class comprising mainly of the youth aspiring to have international brands in their wardrobe. This presents a unique opportunity for womens wear brands Lolita to benefit from the upsurge in demand and create top-of the mind recall amongst urban Indian women, he further added.

About Franchise India Brands

Franchise India Brands Ltd (FIBL) is a part of Franchise India Group, which is the market leader in the field of franchising in India and has been successfully reproducing businesses by way of Franchising for the last 12 years. FIB core objective is to assist companies and proven business concepts with their expansion plans by way of franchising, acquiring new brands, as well as bringing international brands into the Indian market, with the overriding objective of creating long-lasting and successful partnerships. FIB provides the structure to develop, grow and expand various business models and is built around the idea of profitable and sustainable growth through partnering. FIB brings our valuable management capital for our partners and clients who may be at any stage in their business life cycle.

Notes to Editor

About Franchise India

Franchise India is Asias largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, Ddamas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.