Mumbai, In Summer there is a preference towards cotton trousers but the fear of losing the crease and getting crushed is a deterrent. Answering the need of the hour Blackberrys delights you with wrinkle free treatment that allows you to keep up with the twists and turns of the day and helps you sail through your busy lifestyle effortlessly.

Blackberrys offers a range of wrinkle free trousers available in most of its outlets round the year. It has been designed keeping in mind the discerning executive, who demands comfort, performance and style. The trousers redefine comfort that withstands the rigors of everyday life, the enriched clothes.

This range of Blackberrys trousers is a boon to office goers.

style names:

Royal admiral- Rs.1395

Colonel- Rs.1395

Notes to Editor

About Blackberrys:

Blackberrys- the lifestyle brand was born in 1991 with the philosophy of quality first. Identifying a need for branded, structured clothing for the changing needs of the Indian male, Blackberrys established itself as the manufacturer of impeccably designed trousers, suites & jackets.

With a recorded growth rate of 28.6% (which is over and above the industry average), Blackberrys over the years has established itself as a renowned fashion label with a strong brand presence. Their collections have been associated with innovations in fashion and a strong image of Sharp Edged Clothing. The brand has a high recall value and is perceived as a premium clothing abode. Documented in various trade surveys as the best FIT and even communicated the Young Power Dresser image to the TA. The tag line Sharp smooth and sure is the irresistible calling for all, further smitten by the sharp cuts, smooth feel and surety of power dressing.

The Blackberrys wardrobe includes Dress Line Trousers, Khakis, and Shirts, Suits & Jackets. It has a total capacity of making/sourcing 3000 trousers and 400 blazers & jackets daily. Blackberrys is backed by a strong sourcing network both domestic and international. Blackberrys has a pan-India retail presence and covers more than 200 cities across India through approximately 850 up-market retail outlets besides having 70 own brand stores at a pan-India level. Blackberrys has a presence in all formats of distribution namely, own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Blackberrys also has a presence in all major national chain stores - Shoppers Stop, Lifestyle, Piramyds, Central and Westside.

The proud winner of The Pinnacle Award from Shoppers Stop in Best Mens Classic Category for two consecutive years (2004, 2005 & 2007), Blackberry also won the coveted Lycra Images Fashion Award 07 for the Most Admired Trouser Brand of the Year category & The CMAI Award for Best Formal Wear Brand in 2007 & 2008. Trouser Brand of the Year category & The CMAI Award for Best Formal Wear Brand in 2007 & 2008& 2009.

The company in 2007 has launched a line of accessories. Thus completing the wardrobe look with belts, wallets, bags and knitwear. On the retail front, the company plans to expand its EBOs to 100 by December 2010.