New Delhi, Are you still evaluating whether or not your current business model can be franchised or how can franchising be used to leverage the growth of your brand, then Franchising your Business workshop is a productive platform with its noteworthy advantages stressing from a higher return on investment (ROI) to risk reduction and retention of capital! To shower this rare adequate knowledge, Francorp has taken an initiative by encapsulating the crucial business tools by organizing a dedicated workshop under Knowledge Series focusing on Franchising your Business on 22nd May 10 concurrently organized at the Franchise & Retail Opportunity Show scheduled on May 22nd - 23rd 10 at Nehru Centre, Worli, Mumbai.

Francorp, the worlds leader in franchising, are all set to share their core expertise highlighting the franchise essentials in this master class highly focused on Franchising your Business. The parameters of discussion during the Masterclass would act as litmus test for your business idea and charts out a complete blueprint for successfully integrating franchising into your current business model. The workshop to be held under the Knowledge Series platform, provides an in-depth understanding of complete step-by-step procedure involved in franchising your business right from understanding the tenants of franchisability, strategy building, drafting business plans, organizational restructuring and selecting franchisees.

L. Patrick Callaway, the President of Francorp, Inc and the speaker of the workshop, would focus on the unique approach to consulting that provides the seamlessly integrated professional services for the creation of outstanding franchise programs. He would share his in-depth knowledge on this fundamental podium to help to find out how to go about becoming a legally recognized franchisor. Firstly, the focus would be on franchising your business right including Franchise Feasibility of your business concept, Franchise Development, Marketing Strategy and Getting the Right Franchisees. Secondly, the elaboration would be on strategizing the Franchise Sales & Marketing in the current economic times, enlightening session on the fact that franchising is growing at 30-35% annually in India with relative facts, and highlighting the wide gap establishing between the increasing no. of concepts evolving vis-à-vis to the lesser prospective franchisees available. The workshop signifies that it is extremely crucial to act smartly in the market today to tap the market potential and increase the market share! At the forum, Patrick would also discuss the innovative marketing strategies and efficient sales conversion techniques for the franchisors along with the practical approaches focusing on the changing rules of the game and the strategies for staying ahead in an increasingly competitive marketplace. This insight is not only comprehensive but is tooled well to drive innovative business strategies for todays changing market.

The workshop Franchising your Business is a part of the 28th edition of Franchise & Retail Opportunity Expo (FRO), to be held in Mumbai at Nehru Centre on May 22nd- 23rd, 2010. The show comprises of a comprehensive exhibition and multiple conferences and workshops on franchising, retailing and licensing covering the dynamics of SME sector, drawing thousands of business visitors not only from Maharashtra but from all over India along with the neighbouring countries. Over past 6 years, the show has been registering 30% repeat footfalls over two days with rest 70% being the unique count each day. Supported by Indian Franchise Association and organized by Asias largest integrated franchise and retail solution company, Franchise India, FRO Mumbai displays Indian and global brands giving a broad perspective on franchising within the prominent SME sector highlighting the leading concepts and know how in franchising comprising the entire fraternity under one roof.

The Knowledge Series Master Class is substantial for not only the mature franchisors or entrepreneur contemplating to grow the business, but for the individuals who are initializing their business ventures as well. The workshop navigates the complete business landscape through its extensive educational podium, business opportunities in the industry and resources available, making it conversant networking platform with likeminded people. With exhaustive agenda, the conference also enlightens on adaptability and suitability of various modes of franchising like area developer, unit franchising, master franchising and multi-unit franchise, a comparison of the cost of various growth strategies, an overview of revenue streams through franchising, the estimated costs of franchising your business, calculating returns on franchise development and support costs, differences between franchising and licensing and what can suit your business more, an overview of the organization restructuring demanded by franchising, knowing the Economics of Franchising, marking your franchisee fee and royalties and so on.

This One-Day of Master class is designed particularly for the start-up, emerging and aspiring franchisors to provide with all the Franchise essentials and to equip them with the right knowledge and skills required to do successful franchising. The master class is a must attend for the payers from various sectors, who want to accelerate the growth of their brands for higher presence and penetration, through effective and efficient franchising.

About Franchise India Exhibition:

Franchise India Exhibitions, a division of Franchise India Group, organizes business-to-business franchise and retail shows comprising of expositions, seminars, forums & workshops, awards & recognitions, across India & overseas throughout the year. Since its inception in 2003, FIE has organized over 75 shows touching over 400,000 business investors and have assisted over 600 companies in their franchising search, establishing their business through franchising and retailing. The division has created exhibition brands like multi-city FRO Series organized nationally in 11 cities over a year and the international signature event Franchise India 2010 organized in Delhi annually with the concurrent Franchise India Awards and Star Retailer Awards, which have become synonymous with franchising in India over these multiple years.

The upcoming FRO being held on 22nd -23rd May 10 at Nehru Centre, Worli, Mumbai, is being organized by FIE and is presented by RE/MAX India, who are the title sponsors along with the associate sponsors namely, Chhabra 555, Iken Braingym and Club City. Well supported by Indian Franchise Association, the event is all set to get the entire franchise fraternity under one roof through its comprehensive exhibition and three concurrent workshops on franchising, retailing, licensing and dynamics of SME sector.

Notes to Editor

About Francorp

Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.

or further information, please contact: Franchise India: Payal Gupta@98113 90248/ gpayal@franchiseindia.net