Jet Airways JetSpark - Shine On Engages Young JetPrivilege Members On An Educative Journey Press Release,Media News
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Jet Airways JetSpark - Shine On Engages Young JetPrivilege Members On An Educative Journey
Posted: June 9, 2010    Send email
Mumbai,Jet Airways, Indias premier international airline, as part of a unique initiative, christened JetSpark - Shine On, for the airlines young JetPrivilege members aged between twelve and eighteen years, today conducted an educational excursion of Jet Airways aircraft maintenance hangar, near the Chhatrapati Shivaji International Airport, Santacruz.

At the hangar, the young travelers were explained in detail, the many facets of airline maintenance and operations. The children were given an opportunity to explore a Boeing 737 aircraft parked there.

The JetSpark initiative is a first-of-its-kind attempt by any airline to create a long term relationship with its future flyers. New members thereby, stand to gain numerous benefits like attractive offers on their boarding cards, a dedicated web page, and a section with a host of activities in the airlines in-flight magazines - JetWings and Flylite. JetPrivilege members who are 12 years and above, have the opportunity to earn miles which can be redeemed for free flights for themselves.

Sixty enthusiastic invited children spent more than three hours in awe of the Boeing 737-800 aircraft, learning and understanding the working of the aircraft. The young guests were also shown the interior of the aircraft, cockpit, the cargo hold and the landing gear operations.

Speaking on the JetSpark-Shine On programme, Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, At Jet Airways, we are continually focused on creating a strong bond with all our guests. The JetSpark initiative is an attempt to connect with the young flyers of the future by being an integral part of their formative years. We are especially happy to be the first airline to offer our young JetPrivilege members this unique opportunity to experience firsthand a comprehensive maintenance operation, which should give them some in-depth understanding of how the airline operates.

The JetSpark visitors also enjoyed the sights and sounds of aircraft taking off and landing at the neighboring Chhatrapati Shivaji International Airport.

The children thoroughly enjoyed this experience and were presented with Jet Airways merchandise and mementos. Adding to the fanfare were film personality Prachi Desai and choreographer Sandip Soparrkar, who interacted with the excited children.

A quiz competition was also organized and the winners were given prizes.

The children of the age group of 12 - 18 years were selected from a large database of the JetPrivilege members who spent quality time with Jet Airways. Jet Airways event partners in this unique initiative included - CNN, worlds leading global 24-hour news network and Cartoon Network, Indias No.1 kids television network, Sandip Soparrkars Ballroom Studio, Raell Padamsees The Academy for Creative Expressions and Lindt Premium Swiss Chocolates.

Last year, as part of this programme, Jet Airways had organized several such educational and entertaining events such as, a visit to the airlines flight simulator base on the occasion of Childrens Day, partnering with NatGeo Junior Hunt, where children were quizzed for their knowledge of travel, culture, geography, people and wildlife. Also included was a tie up with Hong Kong Tourism for hosting two young JetPrivilege members who had qualified for the trip by undertaking maximum number of flights on Jet Airways and Jetlite for a specified period.

Notes to Editor

About Jet Airways

Jet Airways currently operates a fleet of 89 aircraft, which includes 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 53 next generation Boeing 737-700/800/900 aircraft and 14 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.74 years, the airline has one of the youngest aircraft fleet in the world.

Flights to 66 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Johannesburg, Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai, Jeddah, Sharjah, Dammam and Riyadh.

Jet Airways (including its all-economy, no-frills Jet Airways Konnect service) operates over 380 flights daily.

About Jet Airways Konnect

Jet Airways Konnect is Jet Airways all-economy service on key domestic routes, designed to meet the needs of the low-fare segment with value-for-money fares.

Jet Airways Konnect links five major metros- Mumbai, Delhi, Chennai, Bengaluru and Kolkata - with several destinations across India, operating over 195 flights daily.

About Jetlite

JetLite is a wholly owned subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy, no-frills airline, JetLite operates a fleet of 24 aircraft, which includes 18 Boeing 737 series and 6 Canadian Regional Jets 200 Series. The airline flies to 28 domestic destinations and 2 international destinations (Kathmandu and Colombo), operating over 110 flights a day, on average.
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