Pune, Maharashtra, ISHANYA,  Indias largest Specialty Mall today announced the launch of ISHANYA Full On - Punes very own 43 days of Live Cricketing action.

ISHANYA Full On promises to create an action packed Stadium experience at their Amphitheatre in Pune. The Amphitheatre with a seating capacity of more than 600 will showcase all the night matches LIVE on a giant 880 sq. ft. screen, creating the ultimate immersive experience for Punekars. This will be held amidst all the fanfare one would expect at any Live match at a stadium.

Now fans from Pune will be able to enjoy all night matches of IPL 2010, joining the action with cricket fans from all over the world! ISHANYA Full On will be kicked off on March 12 with a spectacular opening ceremony consisting of cheer leaders, live music, food and drinks.

The sale of tickets, priced at affordable rates, starts from 8th March onwards. One can avail tickets from Ishanya Amphitheatre, Oceanic store - Camp, DVD Xpress- Aundh, select stores of Crosswords and online as well from  Group bookings for corporates, schools, colleges and other organizations are also available.

Ishanya will launch communities on popular social networking sites which will host live chats, contests, match polls and status updates, to engage fans and audiences while the tournament is on. Users will also be able to enjoy short clips of the cricket fans and other special video content on the site.

Mr. Ajoy Krishnamurti, CEO, ISHANYA said, Following the success of cultural events like Baaja Gaaja and Jazz Utsav, we are delighted to bring to Punekars the biggest, exciting and glamorous Cricketing event in the world - IPL 2010 in their own city.

He further added, A live stadium experience is the ultimate way to watch a sport. The excitement, the uproar, and the fans - it all adds to the incredible energy and a sense of global togetherness you can feel only at the stadium. Here, we are trying to create an atmosphere which will virtually transport the fans into the middle of the action. It will be a great night-out for any cricket fan, with entertainment and plenty of food and drinks on offer. We are looking forward to cricket loving fans across Pune coming to ISHANYA and enjoying non-stop cricket carnival for the next 43 days. He added.

To enhance the festive atmosphere, ISHANYA will also witness face-painting artists, painting contests for children and street food from Pune.