New Delhi,FRO Expo 2010, Indias national franchise & retail show is all set to embark in Mumbai on May 22nd & 23rd 2010 at, Nehru Centre, Worli. The show is presented by RE/MAX India, who is the title sponsors along with the associate sponsors namely, Chhabra 555, Iken Braingym and Club City. Well supported by the apex body of franchising in India, Indian Franchise Association, the show is organized by Asias largest integrated franchise & retail solution company, Franchise India. Leading in its 28th edition, multicity FRO Expo has become a successful platform for brands from various sectors to showcase their franchise opportunities to the visiting prospective business investors. The upcoming FRO Mumbai comprises of a comprehensive exhibition and multiple conferences and workshops on franchising and retailing covering the dynamics of SME sector, drawing thousands of business visitors not only from Maharashtra but from all over India along with the neighboring countries. The show displays Indian and global brands giving a broad perspective on franchising within the prominent SME sector highlighting the leading concepts and know how in franchising comprising the entire fraternity under one roof. FRO 2010 brings the classic landscape of Indian franchising industry, helping the fraternity to evolve and grow as the platform scales up year after year.

Coming in its 6th annual edition in Mumbai, the show will serve as a podium for greatest business opportunities to explore various avenues for the efficient distribution and franchisee agreements encompassing both Indian and International companies. FRO Mumbai will showcase over 150 Franchise and Retail concepts from all across the sectors like Fashion & Lifestyle, Food & Beverage, Education, Financial Services Health, Beauty & Wellness, Travel, Retail, Entertainment, and so on, attracting vast number of business seekers. As brands expand their reach in the country through franchising, FRO becomes an undeniable platform for them to exhibit and gain visibility with high exposure. Nationally multiple brands are participating in the show including Re/Max, Kwality Walls, Veta, Gitanjali Jewels, Belgique Chocolates, Brainsmith, Re-feel, I play I learn, Eurokids, Ashika Sarees, Indian Can, Promise Your Child, Nuetech, Jetking, Ambition Academy, Burgerman, DTDC, Tigers Connect, Seed Infotech, Chocolate Room and many other more big names to follow the chain. The show will also witness debut of extremely refreshing concepts such as Edvance School, Cocoberry, Ambition Academy, Burger Man, Tana Bana, Good Things, Centre for Management, Brain works, Godrej Interio, Rebi, Tigers, Nuetech, ISBM, E Teens, Brainsmith, India Mart, Indian Can, TTK Prestige, Chocolate Room, Decor, Mexus, E-Power amongst others, displaying their exclusive range of products or services for the first time on such an incredible platform to reach out to masses. It shall further nurture brand visibility, awareness, horizontal & vertical growth from franchisors perspective. Leveraging on the opportunity, the leading franchise consultants, Francorp, is launching the roll out of their 12 new clients, ready for their franchise expansion. The show also would witness various international opportunities showcasing from different countries across the globe including brands like The Pizza Company, Café Jubilee, Swensens, The Coffee Club, Medi Travels, BFC China, The Beckman Company, My Destination Info.com, Wardrobe and many more showcasing their distinctive concepts.

Commenting on the same, Mr. Gaurav Marya, President, Franchise India, We are highly overwhelmed to be present in Mumbai while hosting the 28th edition of FRO 2010, 6th time successively in the city. The show constitutes to be the 2nd largest show in India, bringing the complete franchise fraternity together on one credible platform. Apart from expecting a good business we are also offering greatest of business opportunities to the investors of Maharashtra which will embark a hope in them for the expo. In the recent times we have seen an increasing acceptance of the franchise model as a key concept for growth in most of the industries and I remain confident that this trend will continue. The Mumbai edition of the FRO will positively help the participating companies to expand their business in the time to come.

Empowering one with best knowledge and practices to develop perspectives honing leadership skills and effective efficiencies is vital for any business entrepreneur or professional, even in franchise industry. It requires one to envision what is desired and then work backwards to achieve it by devising right strategies paving path towards your goals. To shower this rare adequate knowledge, the show encapsulates the crucial business tools by organizing a dedicated Entrepreneur Summit, starting from 22nd May 10 and ending on 23rd May 10. The two day Summit ties the most influential speakers together that are undoubtedly the best breed of entrepreneurs, innovations, venture capitalists, business model renegades, consultants, policy-makers, academics, support groups, business coaches and business practitioner , providing major insights on one platform. With exhaustive two days agenda, the conference enlightens from the basics of becoming an entrepreneur to mature franchising issues like selecting right business, raising funds for business, evaluating locations, start your own vs. take a franchise, evaluation criteria of a good franchise, best business opportunities of 2010, business management tactics, thorough tax know-how, marketing strategies for SME, managing legal agreements for SME, training content & management, recruitment processes, retention skills, scaling the organization and its performance, forecasting the growth, multi-unit franchising ventures, franchisor start ups, venture funding and much more. The Summit clearly lays a defined strategy to clad the in-depth analysis of the industry, business, operations and functionality and the possible ways to making it a success in the competitive market place. With over 150 delegates attending the forum from over 6 years consistently, the workshop presents and discusses innovation under the aegis of entrepreneurship for SME as they recount their learnings and experiences. During the conference, delegates gauge the insights of prominent personalities to learn best practices that shall help in enriching their ventures, making it most credible in the industry. Franchise India has always displayed & generated a unique value added proposition for the participants by organizing specific and target-oriented seminars. This two-day session will pave the way for propelling hopeful capitalists into the business realms of starting, running and expanding a business. Some of industries stalwarts include Sam Chopra, Chairman & Managing Director RE/MAX India, Akhil Chaturvedi, CMD, Provogue Enterprises Pvt Ltd., Sabrina Samuels,CEO, Beckman Ettiquete CO., Patrick Callaway,President, Francorp Inc, Vic Ciuffetelli,CEO, Action Coach, N. P.Singh, Dy. Director-Retail Projects, Samsonite Sales Pvt. Ltd.,Naveen, Rakhecha, CEO, Cartridge World, Saurabh Saxena , MD, Mexus Education, Rajev Sharma, Country Head - WM&BS, Unicon Investment Solutions India and many more are speaking on the forum to share the insight.

Concurrently with the exhaustive Summit, Francorp is leading a Knowledge Series Master Class led by the President of Francorp, Inc, Mr. L. Patrick Callaway, focusing on Franchising your Business on 22nd May 10. The parameters of discussion during the Master class would act as litmus test for the business idea and charts out a complete blueprint for successfully integrating franchising into your current business model. The workshop provides an in-depth understanding of complete step-by-step procedure involved in franchising your business right from understanding the tenants of franchisability, strategy building, drafting business plans, organizational restructuring and selecting franchisees. Firstly, the focus would be on franchising your business right including Franchise Feasibility of your business concept, Franchise Development, Marketing Strategy and Getting the Right Franchisees. Secondly, the elaboration would be on strategizing the Franchise Sales & Marketing in the current economic times, enlightening session on the fact that franchising is growing at 30-35% annually in India with relative facts, and highlighting the wide gap establishing between the increasing no. of concepts evolving vis-à-vis to the lesser prospective franchisees available. At the forum, Patrick would also discuss the innovative marketing strategies and efficient sales conversion techniques for franchisors along with the practical approaches focusing on the changing rules of the game and the strategies for staying ahead in an increasingly competitive marketplace. This One-Day Master class is designed particularly for the start-up, emerging and aspiring franchisors to provide with all the Franchise essentials and to equip them with the right knowledge and skills required for successful franchising.

On the first day evening the show hosts the Networking Night which is jointly hosted by IFA and Franchise India, where the Whos & Whos of industry will make their presence felt to share industry unceasingly with franchise, and retail awareness through such platforms. The Networking Night lays an formal networking platform on a casual note for the industry to connect, while they enjoy the evening over food, drinks and music. The night is a retreat for the exhibitors, delegates, speakers and eminent industry figures to celebrate FRO Mumbai after day long business and meetings during the event.

Providing a panoramic view of franchising in India, the FRO Mumbai will come up as a great showcase for visitors and participants not just for with in Maharashtra but from all over India including neighboring countries as well. Over past 6 years, the show has been registering 30% repeat footfalls over two days with rest 70% being the unique count each day. The event will also showcase a variety of innovative business concepts, trends and improvements in franchise and retail business making it an enriching experience for the participants & the visitors. This expo will be a platform for companies to present and expand their franchising concepts by networking with an average of 10,000 serious and essential entrepreneurs coming in. The show will cover wide range of business sectors, supplying to the needs of not only existing businesses but also of aspiring and intrepid entrepreneurs all under one roof. The participating brands are enthusiastic of getting connected with serious prospective investors, for their growth.

Notes to Editor

About Franchise India Exhibition

Franchise India Exhibitions, a division of Franchise India Group, organizes business-to-business franchise and retail shows comprising of expositions, seminars, forums & workshops, awards & recognitions, across India & overseas throughout the year. Since its inception in 2003, FIE has organized over 75 shows touching over 400,000 business investors and have assisted over 600 companies in their franchising search, establishing their business through franchising and retailing. The division has created exhibition brands like multi-city FRO Series organized nationally in 11 cities over a year and the international signature event Franchise India 2010 organized in Delhi annually with the concurrent Franchise India Awards and Star Retailer Awards, which have become synonymous with franchising in India over these multiple years.

The upcoming FRO being held on 22nd -23rd May 10 at Nehru Centre, Worli, Mumbai, is being organized by FIE and is presented by RE/MAX India, who are the title sponsors along with the associate sponsors namely, Chhabra 555, Iken Braingym and Club City. Well supported by Indian Franchise Association, the event is all set to get the entire franchise fraternity under one roof through its comprehensive exhibition and three concurrent workshops on franchising, retailing, licensing and dynamics of SME sector.

About the Organizer, Franchise India

Franchise India is Asias largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The firm has already consulted numerous brands in past few years like Videocon, HP, Reebok, Store 99, Pidilite, Hauck, Xenos, HCL, MGF, Kwality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, Ddamas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and many more through its media initiatives, advisory services and exhibitions. With its strategically formed divisions, FI has created its own niche as the pioneers of franchise industry and a small business authority.