New Delhi,DM Exclusive has been catering to the growing market of Trims and Profiles to the Institutional and residential customers for almost two decades and has established its first exclusive retail showroom 2007. The company is predominantly based out of Karnataka and has good credibility in the market. It is making its first entrance ever into franchising to expand its presence across India with the help of the Francorp expertise. Francorp  is a part of Franchise India Group, which is Asias largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

With one operational centre in Bangalore, DM Exclusive caters to both Institutional and Retail segment through separate models. Their firm Décor Marketing was registered in 1997 and later dm EXCLUSIVE, an exclusive model for Retail, was designed & developed in 2007. They were the first to bring in the product line to the industry in Karnataka. The company has 34 trims & profiles in their products range made from various plastics like PVC, PP, Aluminium, Stainless Steel, Galvanized Iron, Rubber, etc. which requires relevant & specific facility & machinery to manufacture. The companys current customers range from builders to architects and retail customers include tile showrooms, Interior Design contractors & tile layers. They have a range of 30 products to offer and add about 2 to 3 new products every year, whereas all their competitors are manufacturers with a limited line of products. Also, their long-standing operation has provided variety in each product according to the Inventory needs. They are currently identified as pioneers in their product segment and make the premium segment in the industry. They strive to Educate our prospects and develop a healthy market to Trade with. They out-source all our products, catering to both the Institutional and Retail segments.

The domestic market for Trims & profiles is estimated at around Rs. 1 billion by 2010. The growth rate in the Trims & profiles industry is estimated to be around 30 % YOY. Their products cater to the construction industry on the whole, covering all its segments. The company has been promoting its product strongly in Karnataka, but has been catering throughout India. For growth and leveraging its current business acumen, décor marketing plans to expand its operations through franchising. Initially, the company will target South India and later on go for pan India presence.

Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, This is a great time for the interior décor industry in India. With the recession already a thing of the past, people are opening up to spending more and more to decorate their places to their choice. Our client has the required expertise and experience to cater to this increasing demand and we shall be helping them in so doing on a pan-India basis as they expand through franchising. We are looking forward to help them with their franchisee model & roll-out plan for pan-India expansion program and also provide marketing support, legal documentation, & help with recruitment of franchisee.

Notes to Editor

About Francorp

Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.

About Franchise India

Franchise India is Asias largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, Ddamas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.