New Delhi, Delhi based, Cafe Buddys offers a wide range of best quality continental and Indian ethnic fast food all across metro stations and now envisaging extension of its presence in all other possible locations catering to on-the-go customers. The Brand is all set to expand its presence to reach out to masses across Delhi and NCR through franchise route. Being highly concerned about its commitment of providing consistency in quality, service and experience, the group has hired Francorp to advice on its retail expansion strategy. Francorp is a part of Franchise India Group, which is Asias largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

Café Buddys is a Café cum fast food chain which caters to all age group. Cafe Buddys caters to the mass market in the form of QSR (Quick Service Restaurant). Cafe Buddys has its own style of presentation and one feels the difference when visit the cafe. Cafe Buddys is a casual yet approachable, stylish yet affordable meeting place that offers good quality food and great service. This Café offers you a wide range of best quality food and beverages at an affordable price. On way to work or way back to home, these café offers great flexibility and ease to commuters while travelling and is one of a kind in Delhi.

Café Buddys is exposed to 2.5 Million commuters every day. As the name suggests, it is a friendly Café for the masses. The reasons for rising opportunities at transit locations are ever-growing number of commuters, long waiting time, un-availability of clean & healthy food at affordable prices and much more. This segment is further augmented by favourable policy reforms, privatization & simplification of business start up formalities.

The Concept of Cafe Buddys was conceptualized by Mr. P.K Gupta, Chairman and Managing Director, Zest Agro Pvt. Ltd. who has experience of over 30 years in food processing industry in India and Abroad. He has worked with Groups like Dabur, Bongrain SA France and Accor Industries at a position of CEO and Managing Director. He has created FMCG food brands like Uncle Chipps, Gagan and Lebon Cheese. He has brought with him the experience of Easter and Western world to offer a wide range range of food which caters to all age group.

Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, Im excited to work with Cafe Buddys for its expansion program. Since it plays inevitable part in young generation life, there is immense growth is such market. Our client has aggressive plans of expanding its operations in which Francorp has a role to play. Francorp is working to suggest a good strategy for franchising the retail outlets across Delhi-NCR to start with. We are looking forward to help them with their franchisee model & roll-out plan and also provide marketing support, legal documentation & help with recruitment of franchisee.

He further added Such quick service formats have tremendous scope at places like an amusement parks, resorts, railway stations, metro stations, bus stands and so on. The customer base across all ages and segments is rapidly getting conscious of maintaining a healthy lifestyle where concern for hygiene and taste of food is growing at an even higher pace. Further, the brands that can extend value beyond mere food i.e. experience, reliability, freshness, presentation, innovation, etc. are better equipped to earn strong brand loyalty than their competitors who survive on the suitability of location and unavailability of alternatives.

Notes to Editor

About Francorp

Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopedia Britanica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.

About Franchise India

Franchise India is Asias largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, Ddamas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.