Mumbai, After the resounding success last year, Indias first and leading FM brand, Radio City 91.1FM and Vodafone, one of Indias leading cellular service providers, once again join hands to bring Dekho Visarjan Aasman Se on the auspicious occasion of Ganeshotsav. As one of the most looked-forward-to festivals celebrated with gusto in the city, Vodafone customers tuning intoRadio City 91.1FM get the opportunity to win a once-in-a-lifetime opportunity to watch the Ganpati Visarjan from a helicopter! The activity aims to strengthen and connect with people as the city drapes in festive hues starting this September 8th 2010.

Radio City 91.1FM in association with the Mumbai Circle of Vodafone Essar will run Dekho Visarjan Aasman Se competition on radio fromSeptember 8th 2010 to September 22nd, 2010. If Vodafone customers have a Ganesha Callertune playing on their mobile phone when the Radio City RJ calls, they stand a chance to watch the Ganesh Visarjan from a helicopter. Vodafone customers can register for the competition by sending GANESHA as an sms to 111 (toll free) and also to set the Ganesha caller tune they can sms GANESHA to 55655 (toll free). Other gifts also include Astavinayak Darshan packages and Ganesha audio Cds for listeners.

The Radio City RJ will randomly call listeners who have registered for the competition and ask them questions based on the festival. Vodafone customers who answer the questions correctly can witness the Ganesh Visarjan from a helicopter!!! Radio City RJs will capture the excitement live on-air during the Visarjan days.

Speaking on this unique initiative, Ms. Apurva Purohit, CEO, Radio City 91.1FM said, We at Radio City are known for the eclectic and exciting platforms to connect with the listeners. We are extremely glad to partner with Vodafone on Dekho Visarjan Aasman Se competition as it strengthens our bonds with Mumbaikars in true whatte fun style! Last year the listenership was clocked at 29,68,000*, a number which gives us immense faith on the success of this activity and partnership. We are sure that this year too, we will see huge participation and only too happy to give them a chance to get an aerial view of the visarjan once again! Radio City also plans to conduct on-ground activities to engage Mumbaikars this festive season. Radio City RJs would be visiting pandals across societies, interacting with people and giving away on-the-spot prizes!

 RAM, Week 35-week 36 2009

Rohit Adya, Chief Executive, Vodafone Essar, Mumbai said, We are glad to announce the Dekho Visarjan Aasman Se competition for the second consecutive year. It is our constant endeavour to strengthen our connect with the people of Mumbai and spread the spiritual fervour of the season through such exciting yet unique initiatives.

So, tune into Radio City 91.1 FM and win a chopper ride over your city this Ganesh Visarjan

Notes to Editor

About Radio City 91.1FM

Radio City 91.1FM is Indias first and leading FM radio brand that broadcasts round-the-clock, using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance. Promoted byMusic Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune,Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon.Radio City 91.1FM has a sustained focus on understanding listeners and leveraging the synergies of music expertise and innovation. The station thrives on an inherent programming philosophy of connecting with cityzens emotionally to make a difference in their lives. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for all audiences across the nation.

About Vodafone Essar

Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 78.68 million customers**. Over the years, Vodafone Essar, under the Hutch brand, has been named the Most Respected Telecom Company, the Best Mobile Service in the country and the Most Creative and Most Effective Advertiser of the Year.

Vodafone is the worlds leading international mobile communications group with approximately 315 million proportionate customers as at 30 June 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide.

The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices inAsia, Africa, Europe and the Americas.