Ahmedabad, An exciting initiative brought out to make its listeners fulfill their obsession for money by giving them an opportunity to literally get richer by the hour. 94.3 My FM generated tremendous response across the cities; breaking into the monotone of a routine life with the zestful activity. An interesting interactive activity for the listeners of MY FM, Paiso ki Baarish revolved around the MY FM Maal Gadi- a car containing a see through box filled and sealed with cash inside, which were flagged off every day from different locations in the city by a local celebrity to travel as per a route plan covering key touch points and residential societies to create awareness & drive participation for the same. At each location, MY FM RJ requested the listeners to guess the amount in the box to win cash every hour. The listener to guess the closest to estimated amount was to win the entire cash!

To be a part of this high-energy shortcut funda to become rich every hour, listeners had to spot the box in the city and send an sms with their guess. The RJ during the show every hour picked the winner with the closest guess and announced it live on air. The contest was held for duration of 10 hours each day, thereby giving many lucky listeners a chance to transform their lives. At the end of the activity, Mr. Madhav from Ahmedabad city was chosen for the Grand prize of 1 Lac! In a perfect end to the truly gripping activity, 94.3 My FM succeeded in once again fulfilling their philosophy of Khelo Dil Se, Jiyo Dil Se - the obsession to win!

Commenting on this initiative, Mr. Harrish M Bhatia - CEO, 94.3 MY FM (Dainik Bhaskar Group) said 94.3 My FM has had a reputation of being a listeners radio. Taking a step forward we wanted to reciprocate the love and loyalty that the listeners have shown towards us in the years. With the introduction of Paiso ki Baarish, we endeavor to spread the spirit of Jiyo Dil Se by connecting it with their obsession.

Notes to Editor

About MY FM

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.