Kolkata, West Bengal, Cancer is the leading cause of death in the world. In the developed countries cancer is the second leading cause of death while in developing countries it ranks third .Due to lack of awareness Cancer in India in most cases are detected late. As a responsible medium and its continued effort to contribute to the society BIG 92.7 FM No. 1 FM Station Network in association with AMRI Hospitals Limited, Kolkata on the occasion of World Cancer Day organized a cancer awareness campaign on 4th February 2010, to keep the public informed about the reality, myths and misconceptions about cancer.
The awareness campaign, which will be carried out both on-air and on-ground, will focus on spreading the right information. It will raise awareness on cancer prevention. The eminent Onco Surgeon Dr Vikash Agarwal (Consultant Onco Surgeon - AMRI Hospitals) along with RJ Sushmita kicked off the campaign through FIGHT CANCER, the on ground live on air show at Mani Square. Live Booths, Stalls were set up and brochures were distributed to increase awareness on the simple measures to fight cancer.
Notes to Editor
About Reliance Media World Limited:
Reliance Media World is part of the Reliance Anil Dhirubhai Ambani Group. Reliance Media World encompasses BIG 92.7 FM, India No. 1 FM Station and its allied businesses including BIG Street, BIG Digital, BIG Reach, BIG Events, BIG Live and BIG Rural.
BIG 92.7 FM, No. 1 FM Station Network, since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
