Mumbai, They crooned their way into our hearts, gave the stalwarts of Bollywood a voice for people to identify with and left us with years of nostalgia.

94.3 Radio One salutes the contribution of these music artistes who have worked behind the scenes composing and belting out one hit after another.

The initiative which commenced on the 4th of February, gives the listeners the Kalakaars who created an impact in the Indian Music industry with its new programming initiative Maximum Music Ke Maximum Kalakaar.

The initiative is Radio Ones tribute to the music artistes who most often get overlooked for their contribution to the success of a movie in favour of the glamour of the lead stars in the movies.

Maximum Music Ke Maximum Kalakaar features one distinguished singer or a music director, or a lyricist everyday for 31 days. Listeners get an opportunity to hear their favorite music artistes songs along with a dose of trivia about them.

Whats more, listeners also, for the first time, get a chance to hear what other music artistes have to say about the Kalakaar of the day. Every hour of the show gives the listeners a chance to win exciting prizes and also be a part of the artistes Fan Club just by sending an sms.

This unique initiative that cuts across eras, features singers right from Lata Mangaeshkar to Sunidhi Chauhan, Music Composers from R D Burman to A R Rahman and lyricists like Gulzar and Javed Akhtar.

Says Bavesh Janavlekar, Station Head - Mumbai, The initiative gave our listeners an opportunity to hear the best of music across ages. This has helped us engage deeply with both the musical fraternity and music aficionados. We will continue in our endeavors to build a strong emotional bond between our listeners and the music industry through our initiatives on 94.3 Radio One.

Vineet Singh Hukmani, MD - 94.3 Radio One says, It is said that the music of a movie contributes significantly in making it successful at the box office. Many a time, we are inclined to identifying actors with their music hits however completely missing out on the people behind the faces. 94.3 Radio One salutes these artistes who have contributed profoundly to the industry and may have at many times gone without a mention. Unlike an award ceremony that happens just once a year where only one person gets a chance to win the title of the Best Singer, Composer or Lyricist, 94.3 Radio One being Indias Number 1 Music Station salutes the contribution of each and every artist thus re establishing the positioning of MAXIMUM MUSIC MAXIMUM CHOICE.