Mumbai,94.3 Radio one has just launched the first of its kind SMS services under the SMS VAS umbrella brand of ANY TIME MUSIC - ATM. These have been launched in Mumbai first and based on the quality and quantity of listener response these will then be rolled out in other metro cities.

The first ATM service is called SONG GYAAN. All a listener needs to do is SMS SONG to 53650. He will get an instant SMS of what song is playing on the station currently with details of music composer and singer.

Though all our MJays (music jockeyss) announce this information on songs, it is possible that a listener tunes in between a song and has missed it, so a simple sms will help him know which song is on air and who composed it and who sang it, said Bavesh Janavlekar, Station head Mumbai

The second ATM service is called SONG CHOICE. When a listener is listening to a song and he likes it all he has to do is sms MYSONG to 53650. He will then get a choice of songs to register as his song. In the future whenever that song is going to be played on the station, the listener will get an alert a few minutes before, so he can catch the song. The listener can also dedicate the song by forwarding the SMS to a friend and asking them to catch the song on air.

People lead busy lives and this service will help them connect to their favourite music on 94.3 Radio One thereby increasing involvement with the station, added Bavesh

Radio ones maximum music proposition is being strengthened by the launch of ATMs using mobiles and the digital space. Our listeners tune into our station for the quantity, and quality of MUSIC primarily. Our research shows they tune into all other stations for generic reasons. We will continue to deliver innovation in the mobile and digital music space that is instant and consumer centric, said Shyju Varkey, National marketing head, 94.3 Radio One.

Notes to Editor

About 94.3 Radio One:

Launched in June 2006 94.3 Radio One has 7 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune, Ahmedabad and Kolkata. Fully aware of changing tastes and passions in music, 94.3 Radio One reflects the attitude and the choices of the listeners.

For further information please contact:

94.3 Radio One:

Zarna Gandhy

9892615393

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