New Delhi,On this joyous occasion the station vows to bring in its new spell with Koshish Dil Se, an initiative under MY FMs CSR programme. A break from the monotony of routine life, Koshish Dil Se will be an inspirational crusade for the residents of Udaipur. As the popular radio station furthers its philosophy of Jiyo Dil Se, 94.3 MY FM listeners get an opportunity to be a part of the programme with MY FM thereby making a difference in the lives of people through Koshish Dil Se.

Commemorating the third edition of its Udaipur station MY FM endeavors to serve its role of a social citizen. Under this project, 3 underprivileged street children Jitendra, Shiv Shankr and Naveen are chosen and MY FM will undertake the responsibility of ensuring their overall development. Being one of the primary requirements for healthy growth, MY FM has chosen to provide a year round supply of Milk for these children along with basic necessity of education.

MY FM extends the joy of this occasion by taking up the efforts to enroll these children in local NGO UDAIPUR MAHILA EVAM BAAL VIKAS SAMITI in order to cater to their care and development. With a spirit of India poised, MY FM makes a pledge to encourage its listeners in order to participate in this cause by making contributions and donations for these under privileged kids.

The activities undertaken as part of 94.3 MY FM social programmes are focused on bringing smiles to peoples faces through these special occasions. The radio station as an ode to its philosophy will be driving towards the goal of encompassing majority of the society into its spirit of Jiyo Dil Se throughout the year.

Commenting on the initiative, Mr. Harrish M Bhatia - CEO, 94.3 MY FM (Dainik Bhaskar Group) says With a great response of this initiative in Bhopal, we have planned the similar activity in Udaipur as well. Instead of celebrating through regular activities, we have chosen to focus on giving back a little to help some underprivileged people by showing them how to live Jiyo Dil Se! Its heartwarming to see the spirit of these people and through the Koshsih Dil Se! initiative; we are planning to really make a difference.

Notes to Editor

One of the most exciting and the fastest growing brands in the radio space, 94.3 MY FM is the radio station of Synergy Media Entertainment Limited, SMEL. Launched after an extensive research, 94.3 MY FM Dil Se! caters to the local flavor of the people and aims at becoming the voice of the Indian masses. Spread across the 7 states of Rajasthan, Haryana, Punjab, Gujarat, Maharashtra, Madhya Pradesh and Chattisgarh, MY FM is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.