Kolkata, 92.7 BIG FM, the radio arm of Reliance Media World Ltd., is pumping up the heat for this seasons IPL with excellent and innovative on air and on ground offerings, ensuring entertainment unlimited to its listeners. Reaching out to listeners across the city through the paras (neighborhood localities), the Station is making their match watching experience even more exciting as the jocks take games, food and fun to listeners homes. The excitement on air also ensures listeners stay tuned to the Station as they stand to win interesting gifts ranging live matches at Eden Gardens to music CDs and other cricket collaterals across the shows of Big Chumuk,, Just Kolkata and Raater Otithi. The frenzy on air which began earlier this month will reach cricket to Kolkata during the entire tenure of the IPL.

Each IPL match, as cricket fans and localites from the paras settle down to cheer the IPL teams, 92.7 BIG FMs jocks will take cricket-entertainment to an all new level as the jocks host games, quizzes, lip smacking snacks and more as they host the entire show live from the para. Adding to the excitement on air, the Stations very own cricket guru, Googly Ganguly cheers the KKR fans at Eden Gardens. An interesting on air character, who is now on ground for the IPL season - fully clad in cricket gear, interacts with people flocking to the Eden Gardens stadium with interesting anecdotes and funny gestures. Also adding to the fun on air, he offers an extremely funny and witty take to every match.

With the toxic mix of a cricket entertainment dose both on air and on ground, 92.7 BIG FM is all set to get the cricket crazy citys adrenaline pumping with the superlative offerings from the Station.

Notes to Editor

About Reliance Media World Limited:

Reliance Media World is part of the Reliance Anil Dhirubhai Ambani Group. Reliance Media World encompasses 92.7 BIG FM, Indias No. 1 FM Station and its allied businesses including BIG Street, BIG Digital, BIG Reach, BIG Events, BIG Live and BIG Rural.

92.7 BIG FM, No. 1 FM Station Network, since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.