New Delhi, 92.7 BIG FM, radio arm of Reliance Media World ltd goes live with Abhishek Bachhan on the roads of Delhi NCR region in search of the perfect BEERA promoting this years much awaited blockbuster Raavan. Charming as he is, Abhishek Bachhan awed our listeners when he spoke about his character in the movie live from the site. The listeners got a feel of the pre-release jitters that the Raavan lead was experiencing in an all-exclusive show on 92.7 BIG FM. AB Junior delighted his fans from across ten prominent locations in the city as part of the 92.7 BIG FMs entourage through a heart-to-heart conversation with RJ Vidhi and RJ Satyakam.
AB juniors fans were enthralled by the candid details that Abhishek shared of his & Aishwaryas pairing, the post marriage debut with his beloved, and other exclusive on-set trivia.
To further cement the positive feel for the movie in the minds of the viewers, a trained crew of 8 dancers, performed live for the audiences to the scintillating Thok Ke Dilli in an artistically done-up forest canter (truck). This forest themed truck toured ten different locales in the city which was escorted by 7 to 8 bikes which were also dressed up in the character Beeras avatar. At each location where the Ravan team stopped, Abhishek Bachchan turned out to be quite a cynosure, interacting with the audiences and distributing merchandises from the movie. The entertainment quotient peaked ten-folds, when the BIG team reached Ambience Mall, where Abhishek joined the dance crew shook his leg on the same peppy number.
The star entourage for Ravan, marked its glitzy presence in the posh locations like Ambience Mall, DLF Promenade, Priya Cinema Complex, PVR Saket, Select City Walk, Ansal Plaza, Delhi Haat, India Gate, Khan Market, Delight Cinema. What added to the excitement meter was the ten lucky winners of 92.7 BIG FMs Ander Ka Ravan contest who got to meet Abhishek Bachchan.
Notes to Editor
About Reliance Media World Ltd.
Reliance Media World Limited is part of the Reliance ADA Group. One of Indias youngest media houses, it has grown at a steady pace becoming one of Indias leading media businesses. RMWL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street - in the business of out of home media, BIG Live - the experiential marketing wing of the Company covering activations, events, intellectual properties and rural marketing and BIG Digital - an initiative in the digital space offering mobile and online solutions.
