Chandigarh,To celebrate the auspicious occasion of Baisakhi, the Punjab and Chandigarh stations of BIG FM served volley of offerings including programming content in true Punjabi style. BIG FM customised its programming content in typical Punjabi style with oodles of humour, music and contests. Baisakhi is all about starting afresh and in keeping with this thought, BIG FM worked on some great on-air and on-ground offerings which made this festival truly memorable for its listeners. BIG FM customised its programming content in true Punjabi style with oodles of humour, music and contests

Special on air content was weaved around the theme Punjabiyan De Thaath Vakhrey meaning Punjabis are stylish and different. Going the traditional way, some exclusive interviews of famous Punjabi Singers and Poets were played including Shiv Kumar Batalavi, Babu Singh Mann, Harbhajan Mann, Wadali Brothers. Listeners go to listen to traditional Punjabi folks and good music. Special contest were played based on topics like 10 Punjabi habits,

BIG FM Chandigarh Station invited its listeners for dance and party at the BIG Bazaar Mall situated in Zirakpur near Chandigarh. RJ Satya and RJ Sofie played games with the listeners and served a chance to win exciting gifts. To entertain the residents, BIG RJs also presented Bhangra on the floors of BIG Bazaar.

BIG FM Jalandhar BIG RJs went on the roads and played games with the residents. RJ Mamta gave away special gift hampers to the listeners. Most of them were women and got to win gifts including jewellery and beauty service coupons.

BIG FM Amritsar, RJ Simran and RJ Harry spent their day at the famous Alpha Mall and played funny games with like panga, tongue twister and a special performance by local mimicry artists. Special on air bytes from Golden Temple were also recorded for the listeners.

At BIG FM Patiala Lassi Drinking Competitions saw huge response of the city residents with heavy participation of the listeners. The competition started at around 5:00pm at a local Bazaar and kept on happening till late evening. RJ Dhanveer and RJ Geet conducted the Lassi Drinking show and gave away surprise gift hampers to the winners.

Commenting about this festive offering, Mr. Siddharth Bhardwaj, AVP, North - 92.7 BIG FM, said Baisakhi is a festival to celebrate a brand new season and BIG FM is extremely excited to celebrate the same with our listeners. Its about harvesting and we wish our listeners a harmonious and prosperous year ahead. We look forward to make Baisakhi truly special for our listeners by offering them a plethora of programming and on-ground activities which are not only fun to hear but to participate also. BIG FM as always works towards celebrating each and every day with our listeners and festivals like Baisakhi gives us another opportunity to reach out to our listeners.

Notes to Editor

About 92.7 BIG FM

92.7 BIG FM, Indias No. 1 FM Station and a Radio initiative from Reliance Media World, since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.