Hyderabad, Reliance Broadcast Networks radio arm 92.7 BIG FM, in its continuing endeavor to celebrate and promote regional entertainment, this time is all set to rock South Indias biggest entertaining states, Andhra Pradesh and Karnataka with its new offering yet again. After the mega success of BIG Ugadi Music Awards in Hyderabad and BIG Kannada Music Awards 2010 in Bangalore, this time around just ahead of the festive season, 92.7 BIG FM announces Kannada TV BIGGIES and Telugu TV BIGGIES, Kannadas & Telugus first-ever television awards in the history of television entertainment. An exclusive and unique annual televised property aligned with this festive season to celebrate some splendid work done in Telugu and Kannada small screen.

Starting this month, Kannada TV BIGGIES & Telugu TV BIGGIES will see a month-long extensive promotion through TV, Radio, Print, Outdoor, On-line, SMS, Microsite and Activations at Malls, RWAs and other key touch points across Karnataka and Andhra Pradesh. The grand function during the festival time, in October 2010, will witness a gala awards night graced by personalities from the Telugu and Kannada entertainment industry.

Television in south is a huge industry and it telecasts thousands of programmes.....So much so there are more than 50 channels in Karnataka AP only. The small screen has produced numerous celebrities of their own kind some even attaining national fame. TV soaps are extremely popular with housewives as well as working women. Several small screen actors have made it big in film industry. Approximately more than 70% of all Andhra Pradesh and Karnataka households own a television.

The TV BIGGIES in both the states will cover all aspects of television viz. celebration, felicitation and recognition of some of the biggest moments on TV across all channels.

Announcing this, Mr. Ramesh Bhaskar - Content & Communication - Head- South, 92.7 BIG FM said, Small screen is no more small, it has gotten into ones daily life, last five years has seen a sea change in TV led entertainment, be it the latest movie available on TV within a weeks time or reality shows hosted by renowned film celebrities, television today offers you a vast sphere of diversified programming. TV growth story in south is no different; the superstars of films are hosting various TV shows realizing the potential small screen offers today. Inspired by the fact that there is so much happening all over in small screen and it needs recognition at one common platform, We at RBNL initiated the first-ever Kannada and Telugu TV Biggies in south, an annual rewards and recognition platform to celebrate good work done in television across all channels in Karnataka & AP.

We are confident that TV Biggies as an annual televised property with a 360 degree On-Air, On-Ground & On-Line promotion plan is an excellent offering for our clients to reach out to their consumers and for our listeners to celebrate this festive season with their favorite TV stars .

Notes to Editor

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited (RBNL) is part of the Reliance ADA Group. One of Indias youngest media houses, it has grown at a steady pace and is reckoned today amongst Indias leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. Its latest business venture marks the Reliance ADA Groups entry into television, through its 50:50 JV with Americas leading media house, CBS Corporation.

92.7 BIG FM - the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live - the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street - in the business of out of home media; and BIG Digital - an initiative in the digital space offering mobile and online solutions. BIG CBS - the television foray of the Group, will see the launch of 3 English GECs catering to the Indian sub continent. With Reliance Broadcast Network Limiteds multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands make a significant impact in Indias burgeoning television industry. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities. For more information, log on to: www.reliancebroadcast.com