Siliguri, west bengal, Radio Misty 94.3 fm, the first and Number one fm station of North Bengal have teamed with Big Bazaar at Siliguri to auction one of the world largest and most comprehensive teddy bear in January . This teddy is at display at Bigbazar and drawing huge crowd. It is Handmade, stuffed and Very Adorable. It is 12.5 feet tall. It weighs about 120 Kilograms and is very cozy.Now it is quite a celebrity. It truly is an eye-catching, heart stopping antique.

Radio Misty has started with a unique on air campaign to promote this auction and display. Beside promos RJ are talking about this teddy .Live links about the display and people view on this are taken on air. Before Auction to make a buzz around there will be live shows where RJ will gift listeners with gifts. Radio Misty RJ will host the auction. There is lot of curiosity in people about this teddy.

Says Nishant Mittal, Chief Executive Officer, Radio Misty this is a unique gift for the people of North Bengal and Sikkim on this year. Huge Crowd is gathering daily to see this teddy. We are making a big buzz around this event. Radio Misty is known for its innovative ground activities in the region.