Noida, Uttar Pradesh,  Goonj, a voluntary association born at Marwah Studios by the young enthusiastic school and college students of different parts of the country to spread the message of peace all over the India and across its boundaries. "We are young but we have vision, we may not have resources but we have enthusiasm, we want to carry the message of peace through media as well" said Mehul Mittra the young president of this new born organization while welcoming the guest of the day .

I have the pleasure to light the lamp on the first day of this organization, I pray that this light of peace may spread all over the World" said Sandeep Marwah, president of Marwah Studios who also invite all the youngsters to join 3rd International festival of Cell Phone Cinema by presenting stills or movies pertaining to subject Peace and Love. "We can bring in Love and Peace to the community by reminding people the importance and need for the same." said H.E. Carlos A. Yarigoyan, Dy High commission of Embassy of Peru in India.

"What Gautam Budha and Mahatama Gandhi wanted the same service we have to provide to the nation through this organization Goonj, it may take time but one day everybody will realize the importance of this organization." said Vipul Mittra, Secretary Tourism, Government of Gujrat. "I am ready to organize a musical program to highlight this idea." said D.J.Narayan Director of song and drama division, Ministry of Information and Broadcasting, Government of India.

Others who spoke on the occasion were Harsh Vardhan Director Academics AAFT, R.K.Singh Dean ASMS, K.L.Lekhi former Dy Director General Police, Punjab. Later new poster of Mobile festival was released.