Fidelity Mutual Fund today announced that it has expanded its online service offering by allowing Visa debit card holders of 27 banks to purchase Fidelity funds through Fidelity Online (www.fidelity.co.in). This first-of-its-kind facility in India has been enabled through the BillDesk platform. The Visa Debit Card payment facility is in addition to the existing internet banking facility which is offered to customers of about 39 banks in India.

Ms. Ashu Suyash, Country Head-India for Fidelity International said, By allowing Visa Debit card holders to make purchases through Fidelity Online, we have taken the next step in enhancing customer choice and convenience. We are now able to give our investors greater ease in managing their Fidelity portfolios. This facility is available to all customers including advised customers.

Some of the investor-friendly features of Fidelity Online include:

    View and transact facility
    A multi option payment gateway facility
    Completely secure site with a two-level authentication
    A number of value added tools that help you plan for your children and for your retirement.

In addition, customers can also manage multiple accounts, check valuations, compare benchmarks and update their profile. Fidelity Online also has a comprehensive Learning Centre that offers insights on investing.

Notes to Editor

About FIL Fund Management Private Limited:

FIL Fund Management Private Limited (FFMPL), Fidelity Internationals Indian asset management company started operations in the country in 2004. Today, with total assets under management of over Rs. 9100 crores (AUM as on 31 May 2011) and more than 10 lakhs customer accounts, FFMPL is among the fastest growing asset management companies in India. In addition to offices in 16 cities, it has a significant web presence which helps investors across India access Fidelitys funds. Fidelity today offers Indian investors a comprehensive range of well-differentiated investment options through its various equity funds and fixed income / hybrid funds. For more information, please visit www.fidelity.co.in.

About Fidelity International

Fidelity International provides investment products and services to individuals and institutions in the UK, continental Europe, the Middle East and Asia Pacific. Established in 1969, the company has over 5,400 staff in 23 countries and manages or administers client assets US$309.7 billion as at 31 March 2011. Fidelity has over 7 million customer holdings and manages more than 750 equity, fixed income, property and asset allocation funds. Fidelitys fund managers receive research from one of the largest proprietary research teams, covering 99% of the worlds largest listed companies. Fidelity International is an independent company which is privately owned.