Mumbai,
    1. Eminent artists & personalities such as Euphoria with Dr. Palash Sen, Raghav Sachar, Raghu Ram (MTV Roadies Fame) Padmini Kolhapure, Luke Kenny, Avial, and Saurabh Saxena kick-off the signature campaign
    2. Full text of Follow Your Dreams online petition hosted on www.studentvoiceindia.com where everyone can register & pledge their support
    3. Petition to be submitted to Central & Maharashtra State education ministries to urge education system reforms in order to reduce academic pressure & curb student suicides

Mumbai, March 26, 2010: Eminent artists & personalities Euphoria with Dr. Palash Sen, Raghav Sachar, Raghu Ram (MTV Roadies Fame) Padmini Kolhapure, Luke Kenny, Avial, and Saurabh Saxena kick-off the Follow Your Dreams signature campaign initiated by I Pledge to Stop Student Suicides movement, in association with Mexus Education, to reform Indian education system at Follow Your Dreams Pronite-Zodiac 2010, an intra-college festival hosted by Rajiv Gandhi Institute of Technology (RGIT) in Mumbai.

The objective of the Follow Your Dreams signature campaign is to raise awareness about the need to de-stress education and provide a balanced & healthy learning environment in schools and colleges across India.

The signing campaign was followed by concerts by leading independent artists such as Avial, Junkyard Groove & Split. Also, Euphoria headlined the Follow Your Dreams Pronite on 25th March with a heart-thumping performance which had the crowds singing note by note with the music playing on stage.

Dr. Palash Sen, lead vocalist, Euphoria & an ardent supporter of the Follow Your Dreams campaign said, Music has always been the best way to connect directly with the youth. I personally feel that our education system should stress more on enhancing the students learning experience along with offering him the freedom to make his/her own choice. Whatever Euphoria has achieved till date, is because of the fact that we followed our dreams and worked hard towards converting them into a reality. This is the change we intend to bring about with this petition. We never gave up on our dreams and that is my message for everyone, Haar Na Maan Naa!

Mr. Raghav Sachar, Youth Icon, popular singer & an ardent supporter of the Follow Your Dreams campaign said, Its a great cause and I am a firm believer of following your dreams and chasing them till you fulfil them. I am an artist and have always encouraged art of all forms. Thats my passion and I think if every individual is allowed to do what he or she wants to, there will be no urge to take any drastic step. I am happy to support this campaign and I will extend all possible help to them in the near future.

Mr. Saurabh Saxena, Director, Mexus Education, said A student in todays education system is under tremendous academic, parental & social pressure to perform in a highly competitive environment. In this situation, it is important to help students with the right kind of learning tools along with emotional support to ensure that they have a positive outlook towards education which will give them the inner strength to face any challenge in life. Our support to the Follow Your Dreams campaign is inherently organic as it is in sync with our philosophy of practical learning & edutainment. We are extremely proud to be a part of this movement.

The Follow You Dreams signature campaign is a part of the series of initiatives under the I Pledge to Stop Student Suicides movement. Earlier this year, on February 17, 2010 an inspirational compilation music album titled Follow Your Dreams was launched featuring leading artists such as Euphoria, Shankar Ehsaan Loy, Kailash Kher amongst other who donated a song each, to urge students in schools & colleges across India not to give up and follow their dreams. Follow Your Dreams can be downloaded for free from www.iken.in

About I Pledge to Stop Student Suicides Movement

I Pledge to Stop Student Suicides is a social initiative started on Facebook by Alok Parande and Hemant Morajkar, the co-owners of the page, to create awareness and reach out to the society at large to recognize this issue as a systemic flaw. The thought is that each one does the best that he or she can do in ones capacity to spread awareness about the cause thus resulting in a collective effort to stop this social menace.

Students who feel the need of guidance related to non conventional careers will now have a support system and a backing in the form of the thousands of people across the country, actively involved in this movement. The agenda is to help people follow their dreams. The members and supporters of the movement consist of concerned parents, counsellors, teachers, students, corporate professionals and prominent public figures.

On February 17, 2010, they launched an inspirational compilation album for students in schools & colleges titled with support from eminent artists like Euphoria, Shankar Ehsaan Loy, Kailash Kher, amongst others.

Currently there are more than 4500 people who have pledged their support to the stop student suicide movement on Facebook. Log on to www.facebook.com/stop.student.suicides and join the movement. Spread the word, save a life.

Notes to Editor

About Mexus Education

Mexus Education is an educational innovations enterprise started in 2008. It is a global venture by the Bilakhia Group. The company believes that 21st century educatio goes beyond school text books. It engages a student in a fascinating process of exploration, experience and extrapolation. This experience is enhanced with specially designed products which facilitate active participation. The various content forms used are films, graphic novels, games and hands-on kits that bring out a fusion of entertainment with education.

www.iken.in and iken Scientifica, the two landmark endeavours of the company encourage the process of ideation and innovation among the students, teachers, schools and parents alike.

Mexus is now serving more than 4 lakh students in 1200 schools in 20 cities at present and aims to pioneer many more education changing innovations by 2012.The company has a dedicated team of over 300 professionals, from Indias top institutes like IITs, BITS, NID, top Business Schools, experienced Teachers and child psychologists, involved in research & development.