New Delhi,Wieden+Kennedy Delhi today announced the launch of a new magazine titled, Motherland. Published by Wieden+Kennedy Delhi, Motherland is the first Indian magazine to discard stereotypical general interest issues and instead provide an in-depth perspective on trends, issues and ideas emanating from contemporary Indian subculture.
Indian subculture is an intriguing, massive yet largely neglected category that includes everything from unknown rural communities to offbeat urban tribes.
Designed to be a collectors magazine, each issue follows a unique theme around which editorial and visual content is organized, with the first (Aug-Sept 2010) issue focused on Freedom.
Distributed by the Living Media Group, Motherland will be priced at Rs 100 and published bi-monthly (every two months) but will soon become a monthly.
V Sunil, Executive Creative Director, Wieden+Kennedy, Delhi, said, India does not have a single magazine that combines meaningful content, great design values and strong local relevance, and thats a damn shame. Motherland is our attempt to meet that consumer need and break through the mediocre content that seems to be the norm across all media.
Mohit Jayal, Managing Director, Wieden+Kennedy Delhi, said, As a creative business, Wieden+Kennedy is constantly studying society and popular culture for fresh insights - this magazine is a natural by-product of that research. We discovered so much fascinating information out there that we just had to share it with the general public - a public that is usually subjected to brain-numbing, syndicated content.
Wieden+Kennedy has handpicked an editorial team, under the creative direction of V Sunil and editorship of Annette Ekin, working with some of the most exciting young and established contributors in the country. Motherland is both a magazine that reflects Wieden+Kennedys dynamic understanding of contemporary India and a platform for stylish, insightful writers, photographers and illustrators.
Motherlands readership is best identified by a shared mindset. Targeting a diverse group comprising people in their 20s to 50s, Motherlands core constituency are individuals who are progressive in their various fields, key influencers and are constantly seeking out new products and stimulating experiences.
In keeping with its atypical character, Motherland magazine will be made available to readers via a unique distribution network. It will be available at select newsstands, bookstores, boutiques, art galleries and at the airports of major Indian cities, including Delhis T3.
Motherland online, www.motherlandmagazine.com will feature both the current and archival Issues plus additional updates that are relevant to the theme of the month. In-depth editorial, the latest trends, interactive elements and exceptional design are some of the online features that readers can get excited about. An iPad version will be available soon.
The premiere issue features articles which cover a wide range of subject matter and unusual perspectives on Freedom. Summaries of the featured stories are attached.
Overview:-
- Circulation: 50,000 copies
- Frequency: Every two months, then monthly
- Retail price: Rs 100
- Cover image: Photograph by Bharat Sikka
- Distributed by: Living Media Group
- Key distribution channels: Select bookstores, boutiques, art galleries
- Newsstands and major airports, including Delhis T3
Notes to Editor
About Wieden+Kennedy Delhi
Established in November 2007, W+K Delhi is helping to define a new approach to branding in India. Rejecting the usual clichés of aspirational pseudo-western imagery and defensive, in-your-face ethnicity, W+K Delhis work reflects an India that is finally comfortable in its own skin. Campaigns combine regional flair, values and tastes with global aesthetics and pop culture.
W+K Delhis client list includes Nokia, Incredible !ndia (global campaign), eBay.in, The Park Hotel, and Chevrolet, as well as several new tiger brands from Indias fastest-growing market categories, including Royal Enfield Motorcycles and IndiGo (Indiaʼs #1 low-fare airline).
About Wieden+Kennedy
Wieden+Kennedy, founded in Portland, Oregon, is one of the largest independently owned advertising agencies, with offices in Amsterdam, Delhi, London, New York, Portland, Shanghai and Tokyo. A full-service, creatively-led communications company, Wieden+Kennedy has helped build some of the strongest brands, including Nike, ESPN, Starbucks, Target, Honda, Electronic Arts, P&G and Coca-Cola.
