ITP, the Middle Easts leading consumer and business magazine publisher, today announced the launch of Cosmopolitan Middle East. The magazine will join ITPs growing portfolio of market-leading womens titles which include Harpers Bazaar, VIVA, LOfficiel, Ahlan!, Grazia and Shape. The best-selling magazine in its category, Cosmopolitan has 61 international editions, most recently launching in Mongolia. The magazine is published in 32 languages and is distributed in over 100 countries, making it one of the most dynamic brands worldwide.
Cosmopolitan Middle East will be aimed at a young, female audience offering its readers information on every aspect of their lives from fashion and beauty, to relationships and romance, the latest on womens health and well-being as well as whats happening in pop culture and entertainment. The magazines engaging, upbeat and informative tone will resonate with the young women of the region. The Middle East has one of the youngest populations in the world so introducing a local edition of the worlds best-selling magazines for young women seems an obvious decision. Cosmopolitan is a colossal brand and we are looking forward to launching and developing it in this region said Walid Akawi, CEO of ITP.
Published by Hearst Magazines International, the Cosmopolitan brand was first founded in 1886 in the United States and re-imagined in 1965 by legendary editor Helen Gurley Brown, becoming the powerhouse in womens magazines it is today. In the 1970s it began reaching the women of the world with its first international editions in the UK, Australia, Brazil and France. We are pleased to be launching Cosmopolitan Middle East and believe it will resonate well with young women in the region, said Duncan Edwards, president & CEO of Hearst Magazines International. As we have had success with ITP Consumer on the Middle East edition of Harpers Bazaar and Esquire, we know that they are truly a best-in-class publishing partner.
Cosmopolitan Middle East will be published in English-language with an initial print run of 15,000 copies and will be circulated across the GCC and Lebanon, available at all major retail outlets. The Middle East will be the 62nd edition of Cosmopolitan and the 3rd Hearst title that ITP has brought to the region.
Notes to Editor
About ITP Publishing Group: ITP publishes more magazines serving the Middle Easts consumer and business markets than any other company. The groups activities include magazine publishing, internet ventures and online publishing, contract and corporate publishing and event management.
About Hearst Magazines International: Hearst Magazines International publishes 155 editions of 23 magazine brands for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan, CosmoGIRL!, Esquire, Good Housekeeping, Harpers BAZAAR, Popular Mechanics, Redbook and Seventeen. Hearst Magazines, a division of Hearst Corporation , is one of the worlds largest publishers of monthly magazines with a total of 14 U.S. titles. In Great Britain, a wholly owned subsidiary, The National Magazine Company Limited, publishes 20 magazines.
About Cosmopolitan: Cosmopolitan (www.cosmopolitan.com) is the best-selling young womens magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, womens health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan mobile (m.cosmopolitan.com). In addition to its U.S. flagship, Cosmopolitan publishes 61 editions around the world. Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the worlds largest publishers of monthly magazines, with nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring 2010 MRI).
