The Mahindra Bolero, Indias leading SUV and one of the flagship brands of Mahindra & Mahindra Ltd. (M&M Ltd.), has completed 10 successful years of its journey in India. Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle aspirations of Indian consumers. This has resulted in the brand growing at an exceptional compounded annual growth rate (CAGR) of 28%.

Speaking on the occasion Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd said Since its inception 10 years ago, the Bolero has undergone several transformations but has always retained its core DNA of tough and rugged utility. It has a loyal fan following amongst SUV enthusiasts as is clear from the fact that it has retained the top slot for four years in a row. Further, the fact that the Bolero is ranked No. 1 in customer satisfaction in the SUV/MUV category is a clear validation of this evergreen brands increasing popularity.

Having sold more than 70,000 vehicles in 2009-10, the Bolero has also become the first SUV in India to surpass the 50,000 sales mark three years in a row. The brands ever increasing popularity is also visible in the on-line space. The Mahindra Bolero community on popular social networking site, Facebook, has more than 50,000 fans sharing and updating their experiences.

The Bolero has also been associated with popular celebrities such as cricketers Gautam Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition, respectively. In September 2008, M&M introduced the most powerful Bolero yet - the Bolero VLX powered by CRDe technology. October 2008 saw the launch of the Micro-Hybrid technology in Bolero SLX. This launch, a part of Mahindras environment friendly, sustainable mobility solutions initiative, ensures better fuel efficiency and lower emissions.